We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Our design was inspired by the women around us who wanted to own beautiful yet functional handbags that help them solve some of the daily issues they face.
: For this bag in particular, we wanted to resolve the issue of bag placement women face when they are out or when they are travelling. By designing this bag that could be hanged on the table, we provided them with a stylish solution
: We have many plans for this award winning design, one of them would be creating the same handbag in a bigger size and different colors's combinations. We also would like to develop even further the notion of this side void that is the reason behind its win.
: It took us around 3 months from the moment the idea was born until the first sample was produced. A lot of trials were done before we approved the final product.
: We pursued an inspiration after realizing that although there were many beautiful handbags on the market, a few of them actually tried to assess and solve some of the issues their holders face. And we wanted to be ones who design handbags with a purpose.
: For the moment, our design is being produced by us. As for future plans regarding the lease or selling of production rights, it all depends on the opportunities we are presented with.
: We are two sisters architects who have always been drawn to fashion. And when the opportunity of designing our own line of handbags presented itself, and we found that we have a different perspective we can bring onto the business, we decided to venture in this particular type of work.
: What influenced our work and our way of designing is our architectural background. It helped us to think in a different way and always present beautiful concepts that have a purpose; a concept we have applied when designing our handbags.
: Our target customers are women who like to own luxurious and fashionable items that distinguish themselves from the market by having a specific function and/or an out-of-the-box silhouette.
: The idea behind the design, its unusual shape along with its unique functions are the elements that separate it from other bags available on the market.
: This handbag is called "Al Faragh" which means "The Void" in Arabic. This handbag was named after its most prominent feature that makes it completely unique.
: At first, we sketched the idea then after discussion and details tweaking, we drew it on Auto CAD and developed the colors' combination on Photoshop, before finally producing the first sample.
: The most unique aspect of our design is the side void that allows the bag's owner to hang it on the table when having lunch or dinner. It also created two internal compartments where women can neatly organize their belongings.
: We collaborated with craftsmen who work with genuine leather in order to produce the bags.
: Technology helped us transform the design from an idea to an actual product that can be used.
: Yes, our design was influenced by market research. After realizing there was a lack in functional bags, we conducted a survey asking women about the challenges they faced when carrying their handbags.
: The major challenge we faced was creating a solid handbag that wouldn't be deformed by the side void.
: After reading about the competition online, we realized that our design fitted most of the competition's criteria and requirement, we decided to submit it.
: We learned a lot about the types of leather, which ones to use and which ones to avoid. We also learned what colors of handbags most women like to own, as well as the features they would like their handbags to possess.
