We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Visual/Senses is an exhibition catalogue, therefore the inspiration is functional as to achieve the aim of the exhibition to recreate the ambience of visiting a temple.
: Seeing that the actual exhibition is to deliver a blast of nostalgia and familiarity, and a shot of discovery for the younger visitors. This catalogue aims to engage readers through the senses of visual and smell so that memories are evoked; new possibilities are imagined and personal connections are explored.
: We aim to showcase this award winning design, Visual/Senses, in top-tier exhibitions. The upcoming one is in Taiwan Design Museum.
: The main research started in August 2012 and finished in May 2014. The designing process took about 3 months from concept to pagination to production.
: It is commissioned by Top Red Art.
: We love experimental works as we love to explore with different materials and techniques in graphic and product design. Our studio is called Designing Cultures Studio, therefore we are also very interested to design works that are related to cultures, tradition and heritage.
: The target customer are designers who love interesting design, as well as people who are interested or want to know more about traditional decorations of Chinese temples.
: This design is a unique compared to other resembling design because it is printed with specially created aroma ink to recreate or evoke a certain emotion. No one has do that yet!
: The exhibition is about exploring, employing and experiencing visuals and senses to engage the viewers. We wanted a name that is easy to remember and represent the exhibition well – so Visual/Senses is used as it seems to be the most suitable name to represent the exhibition and this exhibition catalogue.
: The usual, adobe InDesign and Photoshop.
: As mentioned earlier, this exhibition catalogue is a unique publication that printed with specially created aroma ink. It is printed therefore the sense should be able to last for years.
: We worked with a scent company, Jay Cee Global. The aim is to create a scent that smell like a temple which tightly related to the exhibition theme. The whole process took about five months to complete after experimenting with various natural fragrance materials. Then the essence of the scent was sent to the printer and mixed into the printing inks to print the catalogue.
: The most challenging part was to find a printer to allow the mixing of the aroma essence into the printing ink, as the concern was the residing of smell on the machine after the printing. Fortunately, we managed to persuade a printer to experiment with the job. Besides the aroma printing ink, 3D Embossing was used to create the smoke effect on the cover. The aim was to create a sculpted effect with a different levels impression. Standard embossing has only one level of impression.
: We want to know what is the standard of our design – whether impactful enough to catch the attention of the judges. We also want more people to see our design (if we win).
: Nothing is impossible if you keep trying. Being resourceful is another key word.
: Thank you to all the judges who appreciate our design.
