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DI: What is the main principle, idea and inspiration behind your design?

: Japanese Cherry Blossom

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: Its a statement masterpiece, We wanted to produce fine jewellery piece that is close to the natural Cherry Clossom

DI: What are your future plans for this award winning design?

: We would like to exhibit the piece and create a jewellery line that is inspired by it, yet wearable for daily use

DI: How long did it take you to design this particular concept?

: It took a month of design and R&D

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: It was a commissioned piece

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: Hairaat Fine Jewellery intend to reproduce similar smaller pieces off this design

DI: What made you design this particular type of work?

: It was a commissioned piece for our clientele

DI: Who is the target customer for his design?

: High Net Individuals who want a unique one of piece ( Bespoke made to measure )

DI: What sets this design apart from other similar or resembling concepts?

: The colour combination and the use of semi precious stones to create a High Jewellery Piece

DI: How did you come up with the name for this design? What does it mean?

: The nickname of the lady who commissioned the piece is Sakura which means Cherry Blossom in Japanese.

DI: Which design tools did you use when you were working on this project?

: It was sketched by hand on paper

DI: What is the most unique aspect of your design?

: Semi precious stones were cut specially for the rotating centre flowers

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: With my team at the workshop

DI: What is the role of technology in this particular design?

: It was handmade, technology wasn't a part of it

DI: What are some of the challenges you faced during the design/realization of your concept?

: To make a flexible piece that is light and can cascade naturally on the women's neck area.

DI: How did you decide to submit your design to an international design competition?

: Sakura is masterpiece and it deserve to be recognized

DI: What did you learn or how did you improve yourself during the designing of this work?

: The way we handled the piece movement to be fixable gave me a different approach towards future projects