We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Saffron is a precious spice for its values and the elaborative production process. We wanted to preserve the purity of this valuable delicacy till it becomes part of the desired recipe.
: It took around two and a half months including the research phase till the final design file was ready.
: Mr. Giulio Garzisi commissioned this project. He wanted an innovative and exclusive brand and pack to launch his activity.
: It is being produced by Giulio Garzisi
: A lot of research led me to find the gap in the market... so took the opportunity to fill make a mark in the area of luxury packaging for saffron.
: It is difficult to point out just one person or design as the influencing factor. In past 12 years of working as a designer; interacting with various clients, designers and creatives; learning something from them all and observing the surroundings... it has all played a part in influencing this design.
: It is a luxury pack so the customer profile we created the design around was of a person from higher economic group, coming from countries like Japan, Russia, Scandinavian region and Middle east. He is a person you knows of and appreciates the high quality of the Italian products and admires the Italian design.
: This is a unique design for the sector and type of product.
: It is the family name of the client.
: The packaging in reality is a compact and smart little product. It preserves its content, prepares it for use and even becomes a shelf display to attract the shopper.
: We were a team who applied our individual expertise to make this wonderful project come to life.
: It was a huge learning curve. Every aspect of this project was thrilling and at the same time challenging. Procuring materials and handling the production process taught me a lot about the industry and resource management. So far I was used to project management with designers and handling the client but I was new to production at this level. Also, time management is a big point on the list of things learnt in the project.
