We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Simplicity, logicality and functionality are the three main components of Cubix concept. The main idea of Cubix is to create an "organized chaos". Workplace order is very important, but many people prefer so-called creative mess. The solution of this little contradiction was the basis of the concept of Cubix. Due to elasticity of the red rods almost anything that scattered all over the table can be inserted into the pencil holder at any angle, from pens and pencils all of the sizes to paper and stickers.
: Working on this design I’ve experimented with shape and function. I wanted to answer the question – can a function have a distinct shape? I got it. Cubix is shape of function.
: Cubix was developed as a corporate B2B product. Today we planning to update it and prepare it to mass selling.
: Design of this concept took about six weeks. But whole development took little less half year. I mean the development from the first briefing to the first serial samples.
: This design was commissioned.
: Cubix was designed for my client SKB-Kontur and today this design being produced. Commercial rights to this design belong to me and to my client.
: I think that works of such designers as Eero Aarnio and Dieter Rams are influence on me. I inspired by their designs.
: It's B2B design. But we very quickly realized that the usual consumer wants to have the same one too.
: I think nothing radical. The main difference is that this kit is designed as a little system that is aesthetically finished at every level. Doesn’t matter is Cubix assembled or disassembled; in every condition it looks well designed. Each part of the set looks good and can be used separately. Unusual design by usual means – that is my approach to this design.
: It's very simple. Cubix has the shape of a cube. This is it.
: I made a lot of designs and sketches before I found this solution. But all of these designs were not unique. As for this particular design it arose in my head like a flash. I just made a rough sketch and showed this idea to my client. We together immediately agreed that this is it. So the main design tools are paper and pen.
: Probably it's simplicity and functionality.
: No, this design was developed completely by myself. Engineering stage made by me as well.
: It was quite classic process. In the beginning of development are brainstorm and thorough analysis of analogues of course. But when the necessary solution was found we decided to perform the empathic research. I was making a lot of models and was offering to my students at USAAA to use these models according to their intended purpose. I have studied the reaction of students. By the results of this study, we have made minor changes of design.
: The most complicated in this project was the technical part. The rods shape of pens holder was very difficult to manufacture by injection molding. These rods are too thin and long. It was difficult to find such composition of silicone, which couldn't be torn during manufacture (at the time of unlocking the mold). We spent a lot of time to achieve this. We were forced to make a lot of experimentation with materials. It was complicated but very interesting.
: Sometimes I try to participate in international design competitions. I think it something like an assay of my design solutions or outputs.
: Each new project is a new step in my self-development. First of all, this project has enriched my experience.
