We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Evolution towards 100% green packaging
: Netting has been 100% plastic almost everywhere until now. December 2013 marked the first ever appearance of biodegradable cellulose fibre netting sleeves on the shelves of retailer Rewe in Austria.
: International marketing and extension of the product range and further R&D projects.
: 14 months
: The global problem of waste packaging demands radical measures. The packaging market has been dominated by plastic for the past 40 years. A garbage slick called Great Pacific Garbage Patch the size of Central Europe was first discovered, drifting in the Pacific ocean, in 1997. Plastic packaging takes several hundred years to decompose. Since their invention, all plastic articles have been stacking up on our planet. Across the globe, only around 7% is recycled. Even though they may be out of sight, they break down into increasingly smaller pieces and mix in with the plankton in our seas, which has devastating consequences for the whole ecosystem. Synthetic materials cannot be extracted from the natural cycle of life. Compostable packaging decomposes within just a few weeks and is completely biodegradable.
: For the cellulose net tubes we are working in a partnership with the fibre producer Lenzing AG and the yarn producer Borckenstein GmbH. For international sales we will give production and sales licences.
: Need of the market. Cooperation with REWE. Consumers are asking more and more for biodegradable packaging.
: Our partners Lenzing AG (fibre production), Borckenstein GmbH (yarn production), Henning (net production) and Erzeugerorganisation Marchfeldgemüse (packaging station) helped in the technical realization of the concept.
: customers of organic food
: It is a world first development and the youngest brainchild of the biogenic net packaging project of Verpackungszentrum Graz.
: The name contains the information about the raw material and the main property of the packaging.
: We are working with universities, engineers and designers. Natural packaging materials offer many new possibilities of colouring, styling or labelling.
: Compostability
: Engineers from Lenzing AG, Borckenstein AG, Netzfabrikation Henning and Erzeugerorganisation Marchfeldgemüse. For natural dyes we are working with the Institute for Textile Chemistry and Physics of the University Innsbruck.
: There are new technology aspects on all production stages: the creation of the fibre (tensile strength), the new dying process of the fibre which only requires a small amount of dye, the creation of the yarn (twist) and the modification of machines in net production.
: Test series with filling machines at the packaging station Erzeugerorganisation Marcheldgemüse and subsequent modification of the whole process. Certification of the compostability and the suitability for packaging of food. Sustainability Report.
: Overcome technical problems. Implementation of a new technology. Higher prices than synthetics.
: It gives our product support in international marketing and spreads the idea very broad to the public and all stakeholders.
: We call our way "Evolution towards 100% green packaging". Step by step we want to offer new green concepts for packaging. Our success is the success of good partnerships with universities and engineers and the continuous development of a network of experts. We have our own Creative Workshop in the company and we are investing our money into research.
