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DI: What is the main principle, idea and inspiration behind your design?

: This project was inspired in the Brutalist architecture as Le Corbusier, Bo Bardi or Niemeyer, a theme presented in four essays that explore some of this trend’s elements – from linear forms and organic structures to sharp volumes.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: The main focus of this design was to portray a theme of architecture without just characterize it. Was to understand the brutalist forms and their methods and passing them to a new holder, hair.

DI: What are your future plans for this award winning design?

: Our plans are to open new horizons for more shares and similar projects.

DI: How long did it take you to design this particular concept?

: It take three months to be done

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: The initial idea was proposed by a hairdresser to produce in an attempt to find new concepts and methodologies of creation, it was then that we accept the challenge and work together. Then we have a particular fascination for brutalist architecture and its more formal side, this way, we present an idea to a brand of hair products that accepted and support.

DI: What made you design this particular type of work?

: The possibility to work with other creative professionals and the challenge of getting out of our comfort zone.

DI: Who is the target customer for his design?

: Designers, fashion designers, brand producers and all creative who lack experience something new and unique, and obviously for an audience interested in innovative and attractive ideas..

DI: What sets this design apart from other similar or resembling concepts?

: The approach to the concept.

DI: How did you come up with the name for this design? What does it mean?

: The name arises by the unexpected fusion of two creative areas.

DI: Which design tools did you use when you were working on this project?

: Hand drawing, 3D software, prototypes and plastic heads for testing samples.

DI: What is the most unique aspect of your design?

: We believe that in addition to the impactful and attractive result, the aspect that stands out most in this project is undoubtedly the unexpected fusion of two creative areas, architecture and hairstyle.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: We collaborate with a hairdresser who managed a large team of technicians all cutting and hair color.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: Yes, this project had a very important analytical phase, which has to do with the brutalist architecture. A research was taken around the selected topic and then explore ways, we visited some examples of architecture and finally we tuned each essay with a very specific theme.

DI: What are some of the challenges you faced during the design/realization of your concept?

: One of the biggest challenges was undoubtedly pass the architect knowledge and methodology to a wide group of hairdressers accustomed to another type of design and creation. And then materialize the ideas and build them according to the assumptions of the material and support.

DI: How did you decide to submit your design to an international design competition?

: We believe the end result is at least inspiring, and we ended up trying to gain some international recognition.

DI: What did you learn or how did you improve yourself during the designing of this work?

: We learned that the vision of each professional or creator can often completely contrary to our but no less valid. Therefore, this project turned out to give us an idea that the final result is only completed in the experience of each.