We had the distinct pleasure to interview award winning designer Laura Ferrario about their original and creative Visual Identity design work. Laura Ferrario is an award-winning communication designer, that makes our world a better place with their original visual identity works.
Laura Ferrario ("LF") answered Design Interview ("DI") questions about their award-winning work Le Coffret - Chambres D'Hôtes Visual Identity. Interview questions prepared by Frank Scott.
LF : Le Coffret is a bed and breakfast of charm and design in the heart of Valle d'Aosta. After four years of passionate and knowledgeable restoration, this house from 1779 comes back to life, preserving the atmosphere, which is in perfect harmony with the most sophisticated contemporary comfort. The project was conceived in absolute respect of the authentic style: so the stone walls, wooden beams and antique furniture are offered to the admiring eyes of the guests and lovers of beauty. Stone, wood, mountains, ancient and modern is what forms the logo designed for Le Coffret. A circle symbolizing the sky over the triangle which represents the mountain, where the B&B is located, from the idea of the ascent of man into the sky An Onciale font revised in a modern version (Generatio Uncial) to remember the Celtic origins of the Aostava Valley rightly balances and supports a strong and important symbol to finally obtain a mark that is easy to identify and easily catches the eye.
LF : My aim was to combine the feeling of the mountain with the modernity and tradition of the B&B and convey a feeling of belonging to the territory.
LF : I hope to work with other establishments like Le Coffret in the future. In Italy there are many B&Bs of this kind which could use a restyling.
LF : The “Client” started from a very precise concept of his, but during the designing process we decided together that the solution I had proposed was closer to what the B&B represented.
LF : People who love beautiful things.
LF : The use of small details make my design unique: glass and worked metal make up the sign, rubber bands to bind together the various elements of the invitation or the welcome card which will be displayed in every room.
LF : I would like to use my creativity and professionalism also in non-Italian projects and this seemed to be the most immediate way to makes myself known outside my own country.
