DI: What is the main principle, idea and inspiration behind your design?
: The main Principle is to design bags in exotic forms.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: Main focus was to hide straps and clasps in the design.
DI: What are your future plans for this award winning design?
: We want to make the CULT BAG a must have for fashionistas.
DI: How long did it take you to design this particular concept?
: It took about two years.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: I wanted to re-design the handbag concept.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: All our products are hand-made by our company.
DI: What made you design this particular type of work?
: I had a handbag-project during my study.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
: Chanel hard case handbag 2005 influenced my work.
DI: Who is the target customer for his design?
: The woman from 30 to 55 years.
DI: What sets this design apart from other similar or resembling concepts?
: It is a handbag that does not look like one.
DI: How did you come up with the name for this design? What does it mean?
: FUGOO is lent ftom the japanese fugu-fish.
DI: Which design tools did you use when you were working on this project?
: Trial and error. ;)
DI: What is the most unique aspect of your design?
: It is a handbag that doesn´t look like one.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
: I did it all by myself.
DI: What is the role of technology in this particular design?
: Technology, especially the strap mechanism and the hidden clasps are a main principle of this design.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
: I made a research about the history of handbags.
DI: What are some of the challenges you faced during the design/realization of your concept?
: The main challenge was to produce it by myself.
DI: How did you decide to submit your design to an international design competition?
: I got an email.
DI: What did you learn or how did you improve yourself during the designing of this work?
: I learned a lot about crafting handbags and how to deal with leather.
DI: Any other things you would like to cover that have not been covered in these questions?
: FUGOO CULT BAG is my first Design that achieved serial production.
