We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: To create a greater visual impact and smaller environmental impact.
: The items were studied to deliver the guests a design “experience”. The sensitive, playfulness, coziness, even the basic items are presented in a more innovative way. We wanted the guests to feel embraced by the hotel. The unique design and communication of the items were created with the goal of generating a memorable stay for the guests. A Design that touches people’s day-to-day in a positive way.
: I don’t have future plans for this project because the main focus was to developed the strategy design just to use in the Caesar Park Hotels & Resorts. The future plans are only to include the project in my portfolio as one more award-winning project and maybe to get new clients. (smiles).
: On this project I spent more then one year.
: This project was a commissioned design.
: This project is being used exclusively by the client – Caesar Park Hotels & Resorts
: To help the client save by consuming less paper and creating pieces with greater durability resulting in a more sustainable project.
: No, I was not influenced by other designs. I just created based on the client´s briefing.
: The targets of this project are the clients of the hotels.
: Many things. To best show and talk about this project I would have to spend more than one hour speaking or four pages writing. This project was one of strategy design and involved a lot of things: The reduction of the size of practically all pieces maintained in the manual. From a design perspective, with our designs the pieces are now more compatible with an upscale hotel. In the manual´s old table of contents it was difficult to find the pieces and with the new structure of the table of contents the search for items was simplified.
: My work is based on playful, sensorial and interactive concept and in this special project it was possible to include this concept on some of creations.
: This project involved more then a hundred design pieces, for me twenty per cent of the new pieces are unique. Really new concept for hotels amenities.
: To produce all material for the hotel many partners are involved. Too many for me to list all.
: I believe that a good creation is when the design project balances technology and design concept. it is difficult create a good design when we don’t have good a background in material and technology.
: The principal point of this new project were to give: The overall economy, 50% reduction in the number of items in the visual identity manual, less paper consumption, creation of the new index structure of the visual identity manual facilitated the search for the items in the new manual, durability- some support materials were also substituted with the aim of generating greater durability for the items and a sustainable Design, we also replaced some plastic or TNT materials for 100% cotton fabric. All paper types specified in the new project are FSC certified papers.
: I decided to submit to A´Design awards because I very much liked the proposal of this international design competition and I believe in my creations, with this kind of competition, will be well promoted.
: I learned with this project that with good material research we can find a perfect solution to design. With all new projects we have something new to learn. We never know everything and to grow I believe that we need to create always new challenges! Working with hotels demands a particular design approach. We have to think about durability, cost of pieces because some pieces require ongoing replacement, the logistic, optimization, material as support generating greater durability and much more. Do one hotel project with me and I can tell you more (smiles), or better do it and you can see the difference I’m talking about!
