We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: This packaging design was to represent the Brand's (INNOTIVO) core value, the brand of Innovative Intelligence, basically the design was set to be slick, simple and futuristic way.
: when i started to create the brand identity, my art direction for the product packaging is to have a futuristic and also solid visual impact design that fits the product functionality,
: I am seeing myself to be more participative in engaging unique brands and companies around the world in enhancing their product and packaging to be recognise as a franchise identity. That will be so much fun!
: within 48 Hours because it was rushing for the production dateline.
: I was given alot of freedom in coming for this design as the client allowed me to, this is a gadgetry product so what i pursued was simplicity, luxury and performance design.
: It was only done for my client only, but i will be willing to work with any potential client that are looking to improve their gadgetry packaging design and transformed to be a franchise best seller.
: It's the passion i have for design, not particularly in just packaging but the vision to see the entire functionality and positiveness in it.
: I am always in the habit of looking and understands other designer works from websites, and when you have seen enough and thought through with your own concept, you have your own style of designing.
: Target Audience from 18 and above who is frequently a online consumer that values safety driving on the road and technology savvy consumers
: This Product and Packaging design was top of the category comparing to the retail selling ones or direct ebay sellers, that's nothing come close to this design as i have initially done the research before i created this design
: A Successful brand must not only focus on the product itself, i valued in building brand equity and product relevancy and practicality at the same time, the name, INNOTIVO is a brand for all the cool and latest gadgets with great design products and trendsetting packaging design that helps customers understands the brand better and simpler.
: adobe softwares.
: It's a retail yet online selling ready product packaging, i realise some packagings are too commercialise and lack of eye-grabbing attention which it's hard for consumer to differentiate from the brands, but this one does stand out from the rest of the competitors with the combination of precise branding, quality product and user friendly packaging design.
: Yes, i have been working with suppliers in china in specialising and come out with this model of packaging.
: it's a bio-degradable design which is eco-friendly for recycling.
: i did have meetings with my china supplier to figure out the best way to produce this design, and also comparing the flaws from the samples that other competitors did, then come out with the best solution, it was purely a pleasure to work by considering not just design but also practicality aspects.
: it the matter of finding balance in simplicity and sophisticated in the designing and most importantly user-friendly in terms of the instruction printed on the packaging.
: It was the sales quantity that amazed me, it was sold nearly 5000 units in 5 days, so i decided to submit this design to A Awards.
: Balance, practicality and user-friendliness
: No, thank you so much
