We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Semantic analysis of the word KASATKA applies to the following semantic groups: Russian, Female, Natural, Sky, Clean, State of mind, Emotions. On the basis of these data visualization was chosen with elements of cross embroidery, to awaken the consumer's emotional associations from the consumption of this beverage with the native Russian, feminine, the warm of handmade. Design principle is a minimalism. Graphic elements of vodka's design were inspired by the ancient Russian and European cross-stitch embroideries.
: To achive the goal in creating a premium brand "KASATKA" I have used a minimalist approach in the design ( the simplest and fewest elements are used to create the maximum effect), both in the form of a bottle, and in the colors. A simple cylindrical bottle and a limited range of colors (white, shades of gray, black) emphasize the crystalline purity of the product, elegance and style
: Сertainly I would like to see "KASATKA" in stores and HoReCa, so I plan to sell this design.
: Already I did the packaging for local vodka brand lowest price category, so I was very interested in trying to make a premium vodka brand. For me as a brand specialist, Luxury alcohol is a very attractive area in terms of the development of effective competition and communication strategies, as well as a designer I'm interested in the problem of solving the visual aesthetics of premium products.
: I plan to sell or to lease the production rights.
: Men and women, age 28-45 years, with above average income.
: In Russian pronunciation KASATKA is a Barn Swallow - a small bird with a nearly straight, long and pointed wings and a deeply forked tail. Villagers have believed that a swallow brings home joy and happiness. And in folk-poetic meaning KASATKA is a gentle treatment for the woman, the girl (synonyms: kasatochka, kasatushka, swallow, my dear, dear, honey).
: The uniqueness is in the solution traditional embroidery in black and white color scheme.
: No, I did the whole project alone, including the marketing component, package design, and visualization
