DI: What is the main principle, idea and inspiration behind your design?
MBAMBU : The core principle behind our website was simple: stay out of the way. Our job was to let our clients' work speak for itself.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
MBAMBU : We collaborate with a very diverse group of clients - different industries, different tones, different needs - so creating a space that feels cohesive but doesn’t flatten their individuality was a real balancing act. We focused on building a structure that’s quiet enough to let their projects take the spotlight, but still reflects the way we think and work as a studio.
DI: What are your future plans for this award winning design?
MBAMBU : My first instinct, of course, was to redesign it immediately. That’s just how designers are wired - once something’s done, it starts feeling old. But I’m trying to resist the urge, at least for a little while, so people can actually experience the version that won.
No website is ever really finished. A site should grow with the team behind it. We evolve constantly - not just in the kind of work we do, but in how we think and operate - and our presence needs to reflect that. The real challenge is staying open to change without losing the thread of who we are. Keeping our identity consistent over time feels like the right direction.
DI: How long did it take you to design this particular concept?
MBAMBU : We’ve been evolving our website from the very beginning - constantly improving and adjusting. Every part has been shaped by someone from the team. The latest concept took about a month to create, and maybe another month to execute. One of my favourite parts of our website, though, is the internship page - designed entirely by our interns.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MBAMBU : We never had a proper “about us” page. The work always came first, and our own story kept getting pushed aside. But I knew we needed to give some context - just enough to show who's behind the projects.
Once I had that in mind, I teamed up with Bozhidar Hadzhiev to explore different ways to bring it to life. That page ended up sparking the whole redesign.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MBAMBU : It’s the website for our own studio - designed, built, and used by us.
DI: What made you design this particular type of work?
MBAMBU : The need for an online presence that actually reflects who we are - as professionals and as a team.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
MBAMBU : It’s probably a mix of all the influences we carry as a team. Each of us brings in things we see and absorb daily. With so many people involved, it’s hard to trace a single reference - but everything we’ve been exposed to finds its way in, one way or another.
DI: Who is the target customer for his design?
MBAMBU : We mainly work with tech startups - big and small - supporting their design needs daily, from pitch decks and product design to event materials and SaaS interfaces.
But the site isn’t built for just one industry. We also work with clients in cosmetics, medical, security, and more. What they all have in common is one question: can we deliver design? That’s exactly what the website is meant to answer.
DI: What sets this design apart from other similar or resembling concepts?
MBAMBU : Our website is an amalgam of everyone on the team - shaped by our ways of thinking and working together. I admire what other studios create, and I enjoy seeing different creative directions out there. But this one reflects us. It’s not a style you'd want to copy - it’s just who we are.
DI: How did you come up with the name for this design? What does it mean?
MBAMBU : We’ve always been focused on making things work - visually, strategically, and functionally. Design isn’t the final layer for us; it’s part of the foundation. The name More By Us came from that mindset.
DI: Which design tools did you use when you were working on this project?
MBAMBU : The website is built on WordPress, and we use Elementor as our main tool. It’s intuitive and flexible, which makes it easy for new designers on the team to jump in and start building.
DI: What is the most unique aspect of your design?
MBAMBU : The people behind it. We built the site to reflect who we are - as professionals and individuals. Each team member had a hand in shaping it, and everyone found a way to express themselves through the process.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MBAMBU : It was a fully in-house project. Everyone on the team contributed.
DI: What is the role of technology in this particular design?
MBAMBU : As a web product, technology is at the core. It’s what brings the entire experience to life.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MBAMBU : We talk to our clients and potential clients every day. The questions they ask and the information they look for shaped how we structured the website. It’s built around real conversations.
DI: What are some of the challenges you faced during the design/realization of your concept?
MBAMBU : The biggest challenge was keeping the design consistent while giving everyone space to express themselves. With so many designers involved, it was a balance between creative freedom and clear direction. Letting each person leave their mark without losing coherence took some work, but it was worth it.
DI: How did you decide to submit your design to an international design competition?
MBAMBU : For a long time, I was afraid to show my own work. I think most people are, at some point. But I’ve learned to let go of the need for things to be perfect. This felt like the right moment to share what we’ve built - exactly as it is.
DI: What did you learn or how did you improve yourself during the designing of this work?
MBAMBU : I learned that it doesn’t always have to be perfect. I still want it perfect, of course - but while working on this, I realised that progress matters more. It’s a constant work in progress, and probably always will be. There will always be something I’d like to change, and that’s okay.