DI: What is the main principle, idea and inspiration behind your design?
LS : We aimed to create a design that was efficient and capable of supporting complex workflows without disrupting the users' existing processes. The design needed to be intuitive, enhancing their work by leveraging opportunities and improving the overall effort required for each task. Visually, it had to be as simple as possible, given the amount of information it needed to convey and its inherent complexity. Above all, the design needed to be user-friendly, ensuring a seamless and intuitive experience for the users.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
LS : The main focus was efficiency and users' needs. The users were accustomed to their existing methods and tools, so introducing new software was a challenge and initially met with some skepticism, especially given the sensitive nature of the sector and the materials involved. However, we developed the design in close collaboration with the users, paying careful attention to the details that mattered most to them. By ensuring that their feedback was heard and reflected in the software, we were able to create a sense of partnership, allowing them to feel as though we were building the solution together to enhance their workflow and improve their work.
DI: What are your future plans for this award winning design?
LS : The design is already being used by the client, and we plan to continue refining it and adding new features as new needs arise.
DI: How long did it take you to design this particular concept?
LS : The first version of the design took 3 to 4 months to complete, while the version presented here is a more evolved iteration, which took approximately one year to design and develop.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
LS : The design was commissioned by Cellply, a company focused on advancing immune system research and accelerating the development of cell therapies. Their goal was to provide innovative tools for single-cell analysis that would streamline discovery processes, improve data accuracy, and ultimately enhance therapeutic outcomes.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
LS : The design was developed and is currently being used by the client who commissioned it.
DI: What made you design this particular type of work?
LS : At Buildo, we specialize in developing complex medtech software, which is precisely the type of project we are passionate about and highly skilled in delivering. Our deep expertise in this field allows us to navigate the unique challenges of medical technology, ensuring that our solutions are both innovative and compliant with industry standards.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
LS : The design was created in collaboration with my fellow designers at the company: Sara Bianchini and Agnese Ragucci.
DI: Who is the target customer for his design?
LS : As part of a software suite, each application targeted a different audience. One was explicitly designed for Cellply’s employed researchers, who work on developing new experimental workflows executable with Vivacyte. The other two applications were intended for Cellply’s customers, who are biologist researchers focused on cell therapy.
DI: What sets this design apart from other similar or resembling concepts?
LS : The design prioritizes functionality and seamless integration into the users' existing workflows, ensuring that it aligns with their established processes. By incorporating their color-coding system and striving to replicate the mechanisms of their machines, we aimed to make the software feel familiar and intuitive, minimizing disruption and enhancing efficiency. The design's success lies in the attention to detail and our deep understanding of the domain, which allowed us to tailor the solution to the users' unique needs. This thorough comprehension of both the technical and operational aspects sets the design apart, making it not just a tool but a natural extension of the users' day-to-day tasks.
DI: Which design tools did you use when you were working on this project?
LS : We primarily used Miro for ideation and co-design sessions with the client, Condens for managing user research, UXPin for creating wireframes, and Figma for developing high-fidelity designs.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
LS : In addition to the internal design team at Buildo, particularly Sara Bianchini and Agnese Ragucci, we collaborated closely with the client’s research and technical teams. The research team helped us deepen our understanding of the domain, while the technical team provided valuable insights into how their machines operated and how the software would integrate. This collaboration enabled us to identify the limitations, opportunities, and key priorities for the software.
DI: What is the role of technology in this particular design?
LS : The software needed to be seamlessly integrated into their machines, which performed a specific set of tasks and functions. As a result, the design was tailored to align closely with these tasks and the machine processes, ensuring that the software complemented and enhanced the existing workflow
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
LS : We conducted a comprehensive and in-depth research phase, beginning with the discovery phase, to thoroughly understand the AS-IS situation. This involved defining the target users, conducting user interviews, performing shadowing sessions, and co-designing the User Journey Mapping. In the TO-BE phase, we focused on defining user stories based on the functionalities identified during the research, considering the user’s perspective. These user stories were then prioritized in collaboration with the client, allowing us to refine the scope by selecting the most valuable user stories and grouping them into high-level features. This process was crucial in ensuring that we created a product that truly addresses user pain points while also meeting CellPly’s strategic priorities.
DI: What are some of the challenges you faced during the design/realization of your concept?
LS : The complexity of the domain was undoubtedly one of the key challenges we faced. This sector involved intricate processes, specialized knowledge, and technical constraints that required us not only to understand the users’ needs but also to adapt our design to align with the specific workflows and systems they already had in place. Navigating these complexities demanded meticulous attention to detail and close collaboration with subject matter experts to ensure the design was both functional and user-friendly despite the sophisticated nature of the tasks involved.
Additionally, the user journey extended beyond just the use of the software—it also involved physical interactions with instruments and other devices within the laboratory. Therefore, we had to carefully consider these multi-step interactions in our design to create a seamless experience that integrates both digital and physical workflows. Overcoming this challenge required a delicate balance between simplifying the user experience and respecting the intricate requirements of the domain.
DI: How did you decide to submit your design to an international design competition?
LS : After completing the design, we were incredibly proud of the outcome and excited to share it with others. We wanted to gather feedback from fellow professionals to see if our design was recognized and appreciated for its quality and impact.
DI: What did you learn or how did you improve yourself during the designing of this work?
LS : We gained a deep understanding of the domain and the client's intricate workflows, which were essential to the design process. We learned how to simplify complex concepts and leverage all available tools to make them more accessible. Additionally, we grew our skills through close collaboration with both the client and domain experts, ensuring that every aspect of the project was aligned with their needs and expertise