DI: What is the main principle, idea and inspiration behind your design?
COAQZ : The core principle behind Blueline is to bridge the trust gap between communities and law enforcement agencies. We were inspired by the widespread social concerns regarding transparency, fairness, and accessibility in policing services. Blueline was born from the idea that public safety platforms should not only protect but also actively empower citizens, especially those from marginalized or linguistically diverse backgrounds. By integrating multilingual support, AI-driven reporting, real-time case tracking, and service evaluation features, Blueline redefines the relationship between the public and law enforcement as one of mutual respect, transparency, and accountability.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
COAQZ : Our main focus in designing Blueline was to create a law enforcement service platform that is accessible, transparent, and community-centered. We wanted to eliminate barriers that traditionally prevent people from reporting incidents—such as language obstacles, fear of retaliation, or lack of trust in the process. Specifically, we aimed to achieve a system where users, regardless of their language, cultural background, or social status, could easily report, track, and evaluate law enforcement services.
By focusing on intuitive design, multilingual support, real-time updates, and user-driven feedback mechanisms, we hoped to build a platform that restores trust, encourages civic participation, and holds law enforcement accountable. Ultimately, our goal was to make reporting and following up on cases a seamless, safe, and empowering experience for all.
DI: What are your future plans for this award winning design?
COAQZ : Our future plans for Blueline focus on further development, real-world implementation, and international scaling. We plan to collaborate with local governments, law enforcement agencies, and community organizations to integrate Blueline into existing public safety systems.
We also aim to expand the app's language library, enhance AI-powered reporting accuracy, and develop predictive safety analytics to provide proactive community alerts. Additionally, we intend to introduce educational features that help citizens better understand their rights and the procedures involved in law enforcement.
Ultimately, our long-term goal is to create a global public safety ecosystem that improves transparency, builds trust, and empowers communities worldwide.
DI: How long did it take you to design this particular concept?
COAQZ : The design and development of the Blueline concept took approximately 12 months from initial research to final prototype.
We dedicated the first four months to extensive user research, including interviews, surveys, and participatory workshops with diverse community members, especially those from minority and non-native language groups.
The next six months were focused on iterative design, prototyping, and testing, where we continuously refined the user interface, multilingual functions, and AI-assisted reporting features based on user feedback.
The final two months involved system integration, accessibility optimization, and preparation for real-world pilot testing.
This was a highly collaborative and user-centered process that required balancing design, technology, and social sensitivity at every stage.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
COAQZ : Blueline was not a commissioned project—it was a concept we actively pursued out of personal passion and social responsibility.
We were deeply inspired by the growing public discourse around police accountability, social justice, and the lack of accessible reporting channels for many communities, especially immigrants, non-native speakers, and marginalized groups.
We saw an urgent need for a system that could rebuild trust, empower citizens, and make law enforcement processes more transparent and approachable.
Driven by this inspiration, we initiated Blueline independently, aiming to design a solution that could truly make a positive social impact.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
COAQZ : Currently, Blueline is an independently developed project and is not yet produced or owned by another company.
We are actively exploring partnerships with local governments, law enforcement agencies, and public service organizations to integrate Blueline into existing community safety systems.
Our plan is to retain design ownership while offering licensing, collaboration, or custom development opportunities to public institutions and non-profit organizations that share our vision of transparent and accessible law enforcement services.
At this stage, we are open to both strategic partnerships and potential production agreements, but we are committed to ensuring the core values of the design—accessibility, fairness, and social impact—remain intact.
DI: What made you design this particular type of work?
COAQZ : We were motivated to design this particular type of work because we saw a critical gap in the way communities interact with law enforcement.
Traditional reporting channels are often complex, intimidating, and inaccessible, especially for individuals who face language barriers, cultural misunderstandings, or systemic biases.
We wanted to create a platform that prioritizes user experience, emotional safety, and inclusivity, while also promoting accountability within law enforcement.
Our backgrounds in community design, service systems, and social innovation made us especially aware of how design can be used as a tool to address power imbalances and create more equitable public services.
This project represents our desire to use design not just for aesthetics or function, but to drive meaningful social change.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
COAQZ : Yes, the design of Blueline was influenced by a range of existing concepts and designers in the fields of community engagement, user-centered design, and social innovation.
We drew inspiration from platforms that emphasize transparency and accountability in public services, such as civic tech tools that facilitate reporting and feedback loops between citizens and government agencies.
Designers and thinkers like IDEO, Don Norman, and the team behind Code for America influenced our approach to creating intuitive, inclusive, and impactful user experiences.
Additionally, we studied various multilingual communication tools and AI-assisted reporting systems to incorporate best practices and innovative technologies into Blueline.
While Blueline is unique in its focus and integration, these references helped shape our understanding of how design can foster trust and engagement in complex social systems.
DI: Who is the target customer for his design?
COAQZ : The primary target customers for Blueline are community members who need a more accessible, transparent, and trustworthy way to interact with law enforcement. This includes individuals from linguistically diverse backgrounds, such as immigrants and non-native speakers, who often face language barriers when reporting incidents. It also serves marginalized or vulnerable groups who may feel underserved or hesitant to engage with traditional police reporting channels. Additionally, Blueline is designed for citizens who seek real-time case tracking and follow-up, wanting to stay informed and involved throughout the entire process. Beyond individual users, public institutions and community organizations looking for tools to improve communication, accountability, and service quality in policing are also important users of Blueline. Overall, the app aims to serve both the general public and organizations that facilitate safer, more transparent relationships between communities and law enforcement.
DI: What sets this design apart from other similar or resembling concepts?
COAQZ : What sets Blueline apart from other similar concepts is its comprehensive integration of accessibility, transparency, and community empowerment within a single platform. Unlike many existing reporting tools that are limited by language barriers, lack of follow-up, or poor user engagement, Blueline offers multilingual support, real-time case tracking, and an interactive feedback system that keeps users informed and involved throughout the process. Additionally, Blueline places a strong emphasis on building trust between law enforcement and the public by enabling service rating and supervision features, which promote accountability and continuous improvement. Its design is not only user-centered but also socially conscious, aiming to address systemic issues such as bias and lack of transparency. This holistic approach—combining advanced technology, intuitive design, and social responsibility—makes Blueline unique and impactful in the field of public safety apps.
DI: How did you come up with the name for this design? What does it mean?
COAQZ : The name "Blueline" was carefully chosen to symbolize the connection and boundary between the community and law enforcement. The word "blue" commonly represents police and public safety, while "line" refers to a direct, clear channel of communication. Together, "Blueline" conveys the idea of a transparent and trustworthy link where citizens can report incidents, follow up on cases, and engage with authorities in a respectful and constructive way. The name reflects our mission to bridge gaps, foster trust, and create a safer environment through open dialogue between the public and law enforcement agencies.
DI: Which design tools did you use when you were working on this project?
COAQZ : During the development of Blueline, we utilized a variety of design tools to ensure a smooth, efficient, and user-centered workflow. For initial wireframing and interface design, we primarily used Figma due to its collaborative features and real-time prototyping capabilities. To create user journey maps and service blueprints, we employed Miro, which helped visualize complex workflows and interactions. For high-fidelity mockups and visual assets, we worked with Adobe Illustrator and Photoshop to craft polished graphics and icons. Additionally, we integrated user feedback tools such as Typeform and UserTesting platforms to gather and analyze user insights throughout the design iterations. These tools combined allowed us to maintain a seamless design process while keeping the focus firmly on user needs and accessibility.
DI: What is the most unique aspect of your design?
COAQZ : The most unique aspect of Blueline is its holistic approach to bridging the gap between law enforcement and the community by combining advanced technology with a deep understanding of social and cultural challenges. Unlike many traditional reporting tools, Blueline not only facilitates incident reporting but also incorporates real-time case tracking, multilingual support, and a service rating system that empowers users to provide feedback and hold authorities accountable. This creates a transparent, trustworthy, and user-centered platform that addresses both practical needs and emotional concerns. The design’s emphasis on empathy, inclusivity, and ongoing dialogue sets it apart, making it not just a tool for reporting, but a catalyst for rebuilding community trust and promoting social equity.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
COAQZ : For the design of Blueline, we collaborated with a diverse team of experts spanning multiple disciplines. This included UX/UI designers, community organizers, legal advisors, and software developers. The technical expertise of software engineers was essential in implementing features such as real-time case tracking and multilingual support, ensuring the platform functions smoothly across different devices and languages. We also worked closely with specialists in social work and law enforcement to understand the practical and ethical considerations involved in reporting and supervision processes. This multidisciplinary collaboration ensured that Blueline is not only technically robust but also socially responsible and user-centered.
DI: What is the role of technology in this particular design?
COAQZ : Technology plays a central role in Blueline by enabling efficient, accessible, and transparent communication between the public and law enforcement. Advanced features such as real-time case tracking, multilingual support powered by AI, and secure data encryption ensure that users can report incidents easily, follow up on cases promptly, and communicate in their preferred language without barriers. Technology also facilitates the service rating and supervision system, which helps promote accountability and continuous improvement within law enforcement agencies. By integrating these technological solutions with thoughtful design, Blueline creates a user-friendly platform that empowers communities, fosters trust, and supports equitable public safety services.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
COAQZ : Yes, Blueline’s design is strongly influenced by data and analytical research. Before and during the development process, we conducted extensive user research including surveys, interviews, and focus groups with community members, law enforcement officers, and advocacy organizations. We analyzed data related to common barriers in reporting incidents, such as language difficulties, lack of transparency, and insufficient follow-up. Additionally, we reviewed case studies of existing public safety apps and civic technology platforms to identify best practices and gaps. This research informed key design decisions, helping us prioritize features like multilingual support, real-time tracking, and service rating. The iterative design process also incorporated continuous user feedback to refine usability and accessibility, ensuring the final product meets real user needs effectively.
DI: What are some of the challenges you faced during the design/realization of your concept?
COAQZ : One of the main challenges we faced during the design and realization of Blueline was addressing the complex social and cultural sensitivities involved in law enforcement interactions. Designing a platform that fosters trust and transparency while respecting privacy and ethical concerns required careful consideration and consultation with diverse stakeholders. Another significant challenge was ensuring accessibility across different languages and communities, which demanded integrating robust multilingual support and culturally appropriate user interfaces. Technically, implementing real-time case tracking and secure data handling while maintaining a simple and intuitive user experience was also complex. Balancing these factors—social responsibility, technical feasibility, and user-friendliness—was a continuous effort throughout the project, but it ultimately resulted in a design that is both practical and socially impactful.
DI: How did you decide to submit your design to an international design competition?
COAQZ : Deciding to submit Blueline to an international design competition was motivated by our desire to showcase the social impact and innovative approach of the project on a global stage. We believed that sharing our work beyond local or national boundaries could raise awareness about the importance of improving communication and trust between communities and law enforcement worldwide. Participating in a respected competition like the A’ Design Award also provided an opportunity to receive valuable feedback from an international panel of experts, which could help us refine and enhance the design further. Ultimately, entering the competition was a strategic choice to inspire other designers and organizations to prioritize socially responsible and user-centered solutions in public safety.
DI: What did you learn or how did you improve yourself during the designing of this work?
COAQZ : Designing Blueline taught me the importance of deep empathy and user-centered thinking in addressing complex social issues. I learned to listen carefully to diverse voices—community members, law enforcement officers, and experts—to truly understand their needs, fears, and expectations. This process reinforced the value of collaborative multidisciplinary work, showing me how combining technical skills with social insights leads to more meaningful and impactful designs. Additionally, I improved my ability to balance functionality, accessibility, and ethical responsibility, ensuring that the design not only works well but also respects users’ privacy and cultural differences. Overall, this project broadened my perspective as a designer and strengthened my commitment to creating socially responsible technology solutions.
DI: Any other things you would like to cover that have not been covered in these questions?
COAQZ : One important aspect worth mentioning is the long-term vision behind Blueline. Beyond being a functional app, Blueline aims to serve as a platform for building sustained community trust and dialogue with law enforcement. We envision it evolving to incorporate more advanced technologies like AI-driven data analysis for proactive safety measures, as well as expanded partnerships with social services and community organizations. Additionally, Blueline is designed to be adaptable and scalable to different cultural contexts and legal systems worldwide. Our commitment is not just to create a tool, but to foster a positive social impact that grows and deepens over time.
