We had the distinct pleasure to interview award winning designer Sinong Wu about their original and creative Baijiu Packaging design work. Sinong Wu is an award-winning communication designer, that makes our world a better place with their original baijiu packaging works.
Sinong Wu ("SW") answered Design Interview ("DI") questions about their award-winning work Hj Lu Yinpiaolaohao Baijiu Packaging. Interview questions prepared by Frank Scott.
SW : The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
SW : In terms of creating a design atmosphere, I want to create a visual experience of Chinese classical beauty for the product. Fortunately, all of this has been achieved.
SW : Assist customers in promoting and selling.
SW : The preliminary design took about 8 weeks, and minor modifications were made in the later stage, which lasted for several months.
SW : This is a super high-end Baijiu design. I want to create a design with cultural connotation and Chinese flavor for it. This design was commissioned by the client, and I am responsible for the inspiration and creative design.
SW : After we design it, we will deliver it to the customer, who decides to sell it.
SW : This is a wine packaging design from Shanxi, China, where you can experience the beauty of traditional Chinese classical culture. As a designer, I was attracted by this cultural atmosphere and created this work.
SW : The unique cultural atmosphere of Shanxi Province, China.
SW : Collectors who love high-end Chinese spirits.
SW : The unique cultural atmosphere, visual impact, and classical beauty from the East.
SW : Hj Lu is the brand of this product. YinPiaoLaoHao, a poster dating back to the Ming Dynasty, may be the earliest "poster" in the history of Baijiu, which describes the location and product quality of the distillery.
SW : Some professional software, such as PS, CDR, Rhino, Keyshot.
SW : Visually unique Chinese classical beauty and cultural experience, I believe you can feel it. Another factor is visual impact, which is caused by the color contrast between the bottle and the box.
SW : I designed it all by myself, from scratch to completion. Of course, I have worked with technicians. I worked in a famous design company in Chinese Baijiu's liquor design industry before.
SW : Solve some problems in actual production and sampling; As you can see, when making samples, we considered 3D metal technology to help us complete the work.
SW : Before doing the design, I went to Shanxi, where the distillery is located, to consult a lot of cultural materials and also to see a lot of Shanxi regional culture. Finally, I presented the design of this packaging.
SW : In terms of cultural selection challenges, the distillery is located in Shanxi Province, which is one of the most culturally rich regions in China. Too many choices are used in product packaging design, making it difficult for consumers to accept too much cultural information. After long-term communication with the client, we ultimately decided to use traditional cultural elements to design the product and create an Eastern aesthetic.
SW : After the design was completed, as a designer, I felt that it was perfect and I look forward to being seen by more people. I also hope for a fair and impartial evaluation.
SW : Through on-site inspections in Shanxi Province, China, I learned more about regional culture. I also learned more about local customs and traditions.
SW : Not currently available, thank you!
