DI: What is the main principle, idea and inspiration behind your design?
XD : The core idea behind this design is to create a visual identity that not only solves a functional problem but also emotionally connects with its audience. The inspiration came from observing everyday interactions and distilling them into a meaningful visual language.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
XD : The focus was on clarity and universality. I wanted to design a symbol that transcends language, works instantly, and reduces cognitive effort for all users, including children, elderly people, and visitors in unfamiliar environments.
DI: What are your future plans for this award winning design?
XD : I plan to promote EasyGo as a universal signage solution and explore possible applications in public spaces, transportation hubs, and smart buildings.
DI: How long did it take you to design this particular concept?
XD : The concept development and refinement took around three weeks, including user testing, visual iteration, and environmental simulations.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
XD : This was a commissioned project. While the concept and creative direction were independently developed by me, it was designed in response to a real-world client need.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
XD : The design is currently being used and produced by the client. At the same time, I remain open to further licensing or collaboration opportunities.
DI: What made you design this particular type of work?
XD : As a designer focused on visual communication, I’ve always been drawn to the power of symbols. This project gave me a chance to reimagine a universally recognized yet rarely questioned design.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
XD : Yes, I was inspired by several modern minimalist designers as well as traditional cultural references.
DI: Who is the target customer for his design?
XD : The primary users are elderly residents living in older apartment buildings without elevators. The design aims to provide an intuitive and accessible interface for them.
DI: What sets this design apart from other similar or resembling concepts?
XD : Unlike traditional arrow-based designs, EasyGo uses a seamless, integrated form that merges upward and downward motion in a single loop, enhancing clarity and visual harmony.
DI: How did you come up with the name for this design? What does it mean?
XD : The name “EasyGo” comes from the idea of ease and direction—it’s simple, intuitive, and directly reflects the action of moving up or down.
DI: Which design tools did you use when you were working on this project?
XD : Mainly Adobe Creative Suite (Illustrator, Photoshop), along with sketching and digital prototyping tools like Rhino.
DI: What is the most unique aspect of your design?
XD : Its ability to replace two separate buttons with one integrated visual symbol without sacrificing usability or clarity.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
XD : This was an independently designed project. However, I consulted with architects and engineers during the product development phase to ensure technical feasibility.
DI: What is the role of technology in this particular design?
XD : Technology played a role in prototyping and simulating how the symbol would behave in physical and digital environments.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
XD : I conducted field research on elevator signage in over 20 buildings, comparing user behavior, signage clarity, and common misunderstandings.
DI: What are some of the challenges you faced during the design/realization of your concept?
XD : The biggest challenge was creating a form that was new yet instantly understandable, avoiding both over-simplification and over-complexity.
DI: How did you decide to submit your design to an international design competition?
XD : I believed the concept of EasyGo could resonate globally, and international platforms would provide the visibility and feedback needed to improve it further.
DI: What did you learn or how did you improve yourself during the designing of this work?
XD : I deepened my understanding of user-centered design and learned how to communicate complex ideas with simple forms.
DI: Any other things you would like to cover that have not been covered in these questions?
XD : I hope EasyGo can be a small step towards more accessible, unified visual systems in public design. Thank you for the opportunity to share it.