We had the distinct pleasure to interview award winning designer Florian Seidl about their original and creative Vending Machine design work. Florian Seidl is an award-winning product designer, that makes our world a better place with their original vending machine works.
Florian Seidl ("FS") answered Design Interview ("DI") questions about their award-winning work Klix Advanta Vending Machine. Interview questions prepared by Frank Scott.
FS : We wanted to create a clean and modern design that puts the focus of the formal expression towards the user.
FS : There were two main design principles. We wanted to create a clean and modern design that puts the focus of the formal expression towards the user. The second one was the idea to group the entire user interaction in one single and well structured island in the center.
FS : The product is currently in production and should be for a while.
FS : The project was designed in Italy and the complete product development from initial concept to final product took about 2,5 to 3 years.
FS : We had to replace the previous, aging model with a new and up to date product.
FS : As mentioned before, Klix Advanta is currently in production.
FS : We initially developed a series of different proposals and then selected one of them.
FS : Klix Advanta was developed completely in-house. The design work was done in Italy while the engineering was carried out in the UK.
FS : Klix Advanta has been designed for many different customers and can be found in factories, warehouses and office spaces.
FS : The colourful design breaks away from traditional vending machines and redefines the user experience.
FS : The name for Klix Advanta was developed by colleagues from the marketing department.
FS : The design process was mainly digital. It involved digital sketching, 3D modeling and prototypes.
FS : The design manages to redefine the classical vending machine experience through its refined user experience and the refined design of the machine.
FS : The design was developed by the small in-house team in Italy in collaboration with colleagues from the technical department in the UK.
FS : From a technology point of view this new vending machine is a huge step forward compared to the previous product.
FS : In this particular case we didn't have the time for a phase of analytical research or an extended field test.
FS : We had to incorporate some technical elements that already existed. This isn't always easy, but I think we managed to do so quite well.
FS : Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.
FS : With every new product you gain experience and learn. This project was way bigger than most of our projects and was quite challenging. I also learned something new about production methods that I hadn't used before.
FS : That's all.
