We had the distinct pleasure to interview award winning designer Arvin Maleki about their original and creative Power Drink Packaging design work. Arvin Maleki is an award-winning communication designer, that makes our world a better place with their original power drink packaging works.
Arvin Maleki ("AM") answered Design Interview ("DI") questions about their award-winning work Auramithra Power Drink Packaging. Interview questions prepared by Frank Scott.
AM : Auramithra is inspired by the potent synergy of ancient myths and contemporary vitality, combining the mystic elements of "Aura" (spirit) and "Mithra" (sun deity) to manifest a design that empowers and revitalizes. This design aims to connect consumers with the inner energy and radiance associated with these ancient symbols through a modern aesthetic lens.
AM : The focus was on creating a packaging that not only serves its primary function but also tells a compelling story. I aimed to evoke a deep emotional response that aligns with the themes of energy and renewal inherent in the product's branding.
AM : We plan to expand its reach by adapting the design to a range of related products, enhancing brand recognition and exploring new markets that value both sustainability and rich narrative in product packaging.
AM : The development of the Auramithra design spanned over a year, involving rigorous research and iterative design processes to perfect the visual and tactile elements.
AM : Auramithra was a self-initiated project, born from my fascination with blending historical elements with modern design techniques to create meaningful consumer products.
AM : The design is currently in production, and we are collaborating with eco-conscious brands to bring this innovative packaging to market, reflecting both aesthetic appeal and environmental responsibility.
AM : My passion for creating designs that are not only visually appealing but also environmentally sustainable and deeply rooted in cultural narratives inspired me to develop Auramithra.
AM : While the concept and execution are original, the process was enriched by studying various successful packaging designs that effectively merged tradition with innovation.
AM : The target customer is the environmentally aware and culturally astute consumer who appreciates both the aesthetic and functional aspects of product packaging.
AM : Auramithra distinguishes itself through its use of ancient symbolism intertwined with a minimalist, modern design that communicates power and mystique effectively.
AM : The name "Auramithra" combines "Aura," representing spirit or breeze, and "Mithra," the deity of the sun, to symbolize the product’s essence of internal energy and illumination.
AM : The project utilized state-of-the-art graphic design software, including Adobe Illustrator and Photoshop, to render intricate designs and vibrant colors accurately.
AM : The unique aspect of Auramithra lies in its tactile experience—textured symbols and dynamic colors create an engaging, multisensory interaction with the packaging.
AM : This project was a collaborative effort involving graphic designers, materials scientists, and environmental consultants to ensure the packaging was both beautiful and sustainable.
AM : Advanced printing technologies and eco-friendly materials were crucial in realizing the vibrant and tactile quality of the packaging while adhering to sustainability standards.
AM : Extensive research into ancient mythology, modern design trends, and consumer psychology was conducted, guiding the creative process to ensure the packaging resonates on multiple levels.
AM : Balancing minimalism with rich symbolic content was challenging, as was ensuring the packaging's environmental friendliness without compromising on its visual and tactile appeal.
AM : Submitting Auramithra to the A’ Design Award was a strategic decision to gain international recognition and validate the innovative and sustainable approach of the packaging.
AM : The project deepened my expertise in sustainable design practices and reinforced the importance of integrating meaningful narratives into product packaging.
AM : It's worth noting that Auramithra not only aims to captivate but also to educate consumers about the importance of sustainability and cultural heritage in design, making it a pioneer in its category.
