We had the distinct pleasure to interview award winning designer Innovation Design Studio about their original and creative Downtown design work. Innovation Design Studio is an award-winning architectural designer, that makes our world a better place with their original downtown works.
Innovation Design Studio ("IDS") answered Design Interview ("DI") questions about their award-winning work MTown Makadi Heights Downtown . Interview questions prepared by Frank Scott.
IDS : Our approach in designing Downtown Makadi is centered on creating a spine’s experience by incorporating building blocks around the spiral spine, connecting the entire project with the main node. This strategy adds depth and enriches the town’s core by creating intimate piazzas between clusters, each with distinct characters and activities. Introducing the village fabric allows users to immerse themselves in the downtown from with- in the clusters, providing a diverse range of experiences. A key aspect of our design is the extension of the central park. Additionally, we’ve introduced a green commercial spine overlooking the central park, fostering a deeper connection with nature for residents and users. Our focus on well-being is paramount, aligning with principles promoting long-term health for building occupants. Research underscores the impact of architecture and urban design on psychological well-being, influ- encing overall health. Our commitment is reflected in prioritizing the health and well-being of individuals, considering physical, mental, and emotional effects on both building occupants and the surrounding communities. This commitment shapes the essence of our meticulously crafted master plan for downtown Makadi. The embodiment of well-being is prominently displayed through its walkability. Prioritizing the safety of pedestrians, we’ve meticulously designed an environment that is alive with a joyful and vibrant atmosphere. Navigating through this space is not just a journey but an experience that evokes a sense of fun and happiness. Nature is intricately woven into the fabric of the surround- ings, creating a harmonious blend which fosters a serene and refreshing atmosphere, enhancing the overall well-being of those who engage with the space. Our commitment to creating a walkable, safe, lively, and nature-infused environment stands as a testament to the holistic approach embedded in the master plan’s design.
IDS : The wellbeing of the user! Creating a well-being centered design is of utmost importance as it plays a crucial role in promoting long-term health for building occupants. Extensive research has shown that architecture and urban design have a significant impact on the psychological well-being of individuals, hence influencing their overall health in the long term. A good design should prioritize the health and well-being of all people, taking into account the physical, mental, and emotional effects on both the building occupants and the surrounding community.
IDS : We are delighted to let you know that they started field work and we cannot wait to see the project in real life, liveable and alive.
IDS : it took a month as it was required to be finished quickly for marketing purposes.
IDS : it was commissionedby the developer of Makadi Heights land, Orascom Development is one of the leading developers in Egypt and worldwide, mostly known for touristic destinations. And they have been our beloved client ever since the first project we did with them. We have worked with them in Gouna projects, Makadi Heights, Oman and recently in Senegale!
IDS : The developer are hiring a contractor for that job but they keep us on board to follow-up on the design and supervise the work on site.
IDS : We love that kind of projects where the architecture is highly impacting the urban fabric and vise-versa. it fulfills our passion of space making and influencing people's lives.
IDS : We definitely get inspired by other designers and projects during the design process.
IDS : Someone who loves to travel around, walk around and explore the beauty of cozy open spaces.
IDS : What makes this design unique from others resembling it is that it has it all with all oppositions! Openness yet closeness and coziness. Village fabric, yet large Central Park, water feature along the project, walkability, the allocation of the F&B that creates the right vibe for the project along the different spines and within the different clusters.
IDS : The developer is the one who came up with the name.
IDS : Sketches, Autcoad, SketchUp and 3D max
IDS : the village urban fabric and having different characters for the clusters yet all are in harmony and all have the same look & feel.
IDS : We worked with a structural design firm as well as an MEP firm to develop the IFC package of the project.
IDS : The use of AI for the marketing materials and introducing smart town, planning for the use of Electric vehicles only within the town.
IDS : Yes, all data and analysis we received from the client were put into consideration throughout the design process, as well as site analysis i.e. climate analysis, location and natural contou, land surrounding, road studies, the demography of the destination, opportunities and constraints.. etc..
IDS : The main challenge was the level difference within the land and how to absorb it smoothly throughout the project and how to make use of it. Another challenge was to make this land free of vehicles safeguarding the pedestrian spine for optimal safety and convenience. Last but not least, the segregation between the service map and the users circulation.
IDS : We want to be recognized worldwide as we see our work has high standards and needs to be recognized, and our team are doing great in each and every project and we are excited to give them a hint of acknowledgment.
IDS : Teamwork has definitely improved throughout the process and the methods of translating the project to the client has improved as well.
