35 Anos Shalon Logotipo by Eluan Araujo

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DI: What is the main principle, idea and inspiration behind your design?

EA : The main inspiration was minimalist and modern projects. They wanted it to be a design that could express a modern idea of a new era for the church.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

EA : I wanted to achieve a unique brand, where numbers with geometric shapes, within the golden ratio, could create a harmonious and complete form.

DI: What are your future plans for this award winning design?

EA : The plan is to promote it through all possible channels and use it as social proof of quality and creativity.

DI: How long did it take you to design this particular concept?

EA : This project was developed in two month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

EA : I sought inspiration from various Chinese designers who create artwork for each Chinese New Year. I aimed to apply a concept based on my client's requests, combined with a minimalist and modern design

DI: What made you design this particular type of work?

EA : What led to creating a project like this was the celebration of the institution's 35th anniversary and its entire journey. I accepted the challenge of developing a unique brand for this celebration

DI: Where there any other designs and/or designers that helped the influence the design of your work?

EA : My reference was based on some Chinese New Year projects

DI: Who is the target customer for his design?

EA : The target client of my project was a religious institution, a church

DI: What sets this design apart from other similar or resembling concepts?

EA : What made the project unique was the generated concept.

DI: Which design tools did you use when you were working on this project?

EA : It was used to develop this project, many hours of research, and attempts through sketches, after choosing the desired shape, I moved to Adobe Illustrator and photoshop to finalize the arts developed to present

DI: What is the most unique aspect of your design?

EA : The most unique aspect of my project is how it fit perfectly with the new phase of the institution that requested the project.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

EA : I carried out this project alone.

DI: What is the role of technology in this particular design?

EA : Technology helped me a lot in research, referencing, and also to validate if it was in the form I wanted, ensuring it didn't resemble any other project.

DI: What are some of the challenges you faced during the design/realization of your concept?

EA : The biggest challenge was to include an element that expresses Christianity alongside the logo.

DI: How did you decide to submit your design to an international design competition?

EA : I had signed up for the A'Design Award newsletter, and when the late registration came, I became interested and decided to take the risk of competing