We had the distinct pleasure to interview award winning designer Arvin Maleki about their original and creative Sustainability App design work. Arvin Maleki is an award-winning communication designer, that makes our world a better place with their original sustainability app works.
Arvin Maleki ("AM") answered Design Interview ("DI") questions about their award-winning work Greenify Sustainability App. Interview questions prepared by Frank Scott.
AM : Greenify was inspired by the pressing need for sustainable living solutions that are easily accessible to the general public. The app is designed to foster environmental responsibility by making it simpler for users to adopt eco-friendly habits through technology.
AM : My main focus was to create an intuitive, engaging platform that demystifies the process of reducing one’s carbon footprint. The goal was to empower users by providing actionable insights and building a community around sustainable practices.
AM : We plan to continuously update Greenify with the latest sustainable practices and expand its functionality to include more interactive features such as augmented reality for visualizing environmental impact, enhancing user engagement and effectiveness.
AM : The development of Greenify spanned approximately two months, from initial concept to launch, focusing on user-centric design and rigorous testing to ensure a seamless user experience.
AM : Greenify was born from a personal commitment to environmental conservation and a realization of the gap in tools that facilitate a sustainable lifestyle. It was a self-initiated project aimed at creating widespread positive environmental change.
AM : Greenify is currently available and maintained by my team. We are open to collaborations and partnerships that can help scale its impact and integrate additional functionalities.
AM : As a designer deeply concerned about the environmental crisis, I felt compelled to use my skills to contribute to a solution. Creating an app that could make sustainability a part of everyday life seemed like a practical and impactful approach.
AM : While the concept and execution are uniquely mine, I drew inspiration from existing sustainability and lifestyle apps, adopting best practices in UX/UI to enhance user engagement and retention.
AM : The target users for Greenify are individuals who are eco-conscious and looking to make more informed decisions about their environmental impact but may lack the tools or knowledge to do so effectively.
AM : Greenify differentiates itself with its community-focused features, allowing users to not only track their sustainability efforts but also engage with others, share tips, and organize local eco-friendly initiatives.
AM : The name "Greenify" implies the action of turning green—symbolizing the transformation toward a more sustainable lifestyle. It reflects the app’s purpose to inspire and facilitate environmental change.
AM : I utilized React Native for mobile development, ensuring cross-platform compatibility, along with advanced UI design tools to create a visually appealing and functional user interface.
AM : The unique aspect of Greenify is its incorporation of gamification elements within a sustainability context, making the act of reducing one's carbon footprint engaging and competitive.
AM : This project was a collaborative effort involving environmental experts to provide content and software developers specializing in mobile app development to ensure robust performance and scalability.
AM : Technology is at the heart of Greenify, enabling us to bridge the gap between knowledge and action in sustainability practices through features like a carbon footprint calculator and personalized eco-challenges.
AM : Extensive user research, including interviews and surveys, was conducted to understand potential users' behaviors and needs regarding sustainable living, which guided the design process.
AM : Balancing comprehensive functionality with user simplicity was challenging, especially ensuring the app remains engaging without being overwhelming.
AM : Submitting to the A’ Design Award was a strategic move to gain credibility and visibility in the design community, helping to promote the app’s mission on a global scale.
AM : This project enhanced my understanding of behavioral psychology in design and improved my technical skills in app development, particularly in environmental applications.
AM : It’s essential to highlight that while Greenify aims to facilitate individual actions, its ultimate goal is to foster a collective movement towards a more sustainable future through community and collaboration.
