We had the distinct pleasure to interview award winning designer Deborah Avila about their original and creative Branding design work. Deborah Avila is an award-winning communication designer, that makes our world a better place with their original branding works.
Deborah Avila ("DA") answered Design Interview ("DI") questions about their award-winning work Black Beans Branding. Interview questions prepared by Frank Scott.
DA : Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism.
DA : I wanted to achieve an elegant, clean, and modern style for this brand work, using the concepts of beans, union, and strength.
DA : My plans are to earn more incredible clients like this one and win more awards.
DA : The research took one full day, and the next day was spent creating the brand. Meaning, two days.
DA : This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born.
DA : This design is currently being used by Black Beans, the company that invited me to create the brand project.
DA : I have more than 15 years of experience as a Graphic Designer. I am used to creating brand designs for many companies, especially those working in a fast-paced time. Black Beans called me because they trusted my work.
DA : Yes. Companies such as Uber and Mastercard served as inspirations for this design. Their clean and elegant style is what I was aiming for for this brand project.
DA : Marketing companies and clients who need the incredible marketing work Black Beans offers.
DA : This brand design is very concise and bold. The art is harmonic and deep. Every single aspect of it has a meaning, even the patterns were carefully designed to be part of the beans concept.
DA : I helped the board of directors choose "Black Beans" as a name for the brand. Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family.
DA : I used Adobe Illustrator to create all the drawings, from the logo itself to the patterns. I used Adobe Photoshop to create mockups and presentations for the client.
DA : The elegant typography, with serifs. Not all companies use this bold idea for the font in this market.
DA : No, I created the logo and all the brand identity by myself.
DA : The easiness to design a logo using only one app: Adobe Illustrator, and bringing to it all the aesthetic I wanted to give to the brand.
DA : My research was all related to the competitors and the newest design trends. I could see that most of the competitors stay with sans-serif fonts and are always using elements for their brand identity that don't make sense.
DA : The due date was extremely tight. I had only two days to create the entire brand identity and present it to the board of directors.
DA : A friend found out about this competition and called my attention to it. She encouraged me to submit my newest piece of art, and so I did.
DA : I improved my fast timing in finding solutions on a tight due date. I also can say I improved my ability to create brand works.
DA : Black Beans earned two other awards for this brand: A Silver Wolf for Naming and a Bronze Wolf for Brand Identity. This is one of the best Brazilian awards in Sao Paulo's region.
