We had the distinct pleasure to interview award winning designer Lia Jiyun Kim about their original and creative Corporate Identity design work. Lia Jiyun Kim is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Lia Jiyun Kim ("LJK") answered Design Interview ("DI") questions about their award-winning work Rsvp Corporate Identity. Interview questions prepared by Frank Scott.
LJK : The main principle and inspiration behind the design of Rsvp is to provide a secure and joyful platform for virtual events during the COVID-19 pandemic. The inspiration came from the challenges posed by the pandemic, which made in-person gatherings difficult and led to the increasing popularity of virtual parties.
LJK : The main focus in designing Rsvp was to create a platform that fosters social connectedness and a sense of community for online gatherings among friend groups. The goal was to achieve this through an invite-only system that ensures security and inclusivity.
LJK : The Rsvp project took place during the spring of 2022, and the design process spanned several months.
LJK : The design was inspired by the need for secure and inclusive virtual event platforms during the pandemic. It was not specifically commissioned but was created to address a pressing societal need.
LJK : The design is not currently being produced or used by another company, but the intention is to continue developing the platform and potentially collaborate with other organizations to expand its reach.
LJK : The design was created to address the challenges of the COVID-19 pandemic and to provide a solution for safe and engaging online gatherings.
LJK : The target customers for this design are individuals and groups who want to host or participate in secure and inclusive virtual events, especially during the COVID-19 pandemic. Friend groups and social communities are a primary audience.
LJK : The name "Rsvp" is a play on the traditional "RSVP" (Répondez s'il vous plaît), which means "please respond" in French. It signifies the act of confirming attendance, which is a fundamental part of event planning. The name reflects the platform's core function of inviting and confirming guests for virtual events.
LJK : The most unique aspect of our design is the logomark of RSVP, which symbolizes diversity and interconnectedness. This distinctive logo features intricately entwined typefaces with connecting lines, forming linking squares and wide letters. What sets it apart is its dynamic adaptability, as it varies based on the number of attendees, emphasizing the platform's commitment to inclusivity and community-building.
