We had the distinct pleasure to interview award winning designer Antonia Skaraki about their original and creative Brand Products design work. Antonia Skaraki is an award-winning communication designer, that makes our world a better place with their original brand products works.
Antonia Skaraki ("AS") answered Design Interview ("DI") questions about their award-winning work Pet Pet Brand Products. Interview questions prepared by Frank Scott.
AS : Pet Pet, means emphatic love for our pets. This is the driving force behind the design. The wish to show that every dog is different, every dog is loved and deserves the best treatment. Apart from the love we have for pets, we were inspired by the love they have for us. The unconditional love, and the happiness they show at every minute of the day. There is a sense of freedom when two parties love each other irrevocably and this is another feeling that inspired this work.
AS : The work incorporates vibrant, eye-catching colors and simple graphics reminiscent of infographics, along with linear illustrations of dogs. Transparency is prioritized, with the nutrition facts table prominently displayed on the front. The logo, an illustration of a dog tag, symbolizes belonging and care. One unique detail is the paw symbol replacing the ™ symbol, signifying pet approval. The overall design creates a dynamic and postmodern brand that inspires positive emotions and a sense of freedom.
AS : Amplifying the recognition and success of the design to help promote the brand and increase sales. This could involve showcasing the design in marketing materials, advertising campaigns, and other promotional efforts. Ultimately, the goal is to continue to support the client's marketing and branding efforts through effective and impactful design work.
AS : it took approximately 5 months to complete the design. During this time, there was a lot of research on the client's brand, target audience, and industry trends to ensure that the design was both visually appealing and effective in meeting the client's goals. Overall, the design process for this project was thorough and involved multiple rounds of revisions to ensure that the final product met the client's needs and exceeded their expectations.
AS : The client asked us to come up with a complete series of dog food and treats.
AS : There was a strategic decision to stand out of the competition by using something fresh. Overall, we felt that this work with its vibrant colours and intense graphics conveyed the joy and sense of freedom we intented to communicate from the start.
AS : The idea came from a gut feeling mainly and with a little help from elements of the coffee and food packaging genre.
AS : Gen Z and millennials who see their pets as members of their family and want the best for them. They are tired with ordinary brands and want a brand that they feel it understands them.
AS : The elements of infographics and vibrant colours make these packs pop. They avoid the usual photo of a dog. Instead they portray different breeds of dogs without features or details. This makes dog owners picture their own dog in front of the pack.
AS : Though the name is straight forward, the repetition of the word "pet" creates a playful combination.
AS : Adobe Illustrator for the character designs and Adobe photoshop for the 3D modeling of the mockups.
AS : The dog tag.
AS : The challenge was to create something bold and trendy using primary colours and simple graphics without making it look as if addressed to children. The result was something youthful and playful addressed to the right target group.
AS : It was a design we all loved dearly. We thought if judges loved it the way we did, perhaps we had a chance of winning. The character of the design as well as the product is universal, therefore we knew it addressed international competitions.
