We had the distinct pleasure to interview award winning designer Shreya Paliwal about their original and creative Surgical System design work. Shreya Paliwal is an award-winning industrial designer, that makes our world a better place with their original surgical system works.
Shreya Paliwal ("SP") answered Design Interview ("DI") questions about their award-winning work Easynav Infinity Surgical System. Interview questions prepared by Frank Scott.
SP : Visual Reflection of quality of product using unique form language which is also optimized for manufacturing and cost-effectiveness. Generally, the market segment is filled with products designed using plastics or thermoforming to achieve difficult curves and form language that feels appealing to the user and comfortable to the patient. We have challenged the market by creating a unique form factor using sheet metal thereby optimizing the cost for such a product with low volume production.
SP : The main focus was to build a unique product that challenges the assumption "good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on". Using only sheet metal, a few bending, welding, and finishing processes Infinity has set itself apart in the market.
SP : Refining it further to ensure best possible Navigational experience during the surgery while also enhancing the System of products for the Patients undergoing the surgery.
SP : It took me around 6 months to fully understand and design this product including the process of Surgical Navigation system, it’s internal components, Customer needs, client requirements and the vision for this product.
SP : The design was a requirement of our Client Happy Reliable Surgeries Pvt. Ltd in the Product range of easyNav™ for Elite and Global customer segment.
SP : The Design is being Produced by Happy Reliable Surgeries Pvt. Ltd which now own all the production rights for the design.
SP : I am an Industrial Designer by Profession. While in the final year of my academics, I had the opportunity of designing this product as my Final year Graduation Project.
SP : I had mentors from the industry of design and our company Director that helped influence the design of my work.
SP : Surgeons and allied health professionals catering to image guided navigational surgeries using systems provided by HRS Navigation Pvt. Ltd.
SP : The unique combination of Form, Material, Manufacturing techniques and Price-point
SP : Infinity is supposed to be the best of all three versions of easyNav™ hence the name suggests that it is beyond just Aesthetic Elegance and Navigational accuracy.
SP : CAD tools like Adobe XD, Adobe AI, Adobe PS, Solidworks, and rendering softwares.
SP : I worked with application engineers, Clinical Business specialists, Product experts and managers and Quality head.
SP : The technology ensures product is manufactured efficiently and with-in required budget.
SP : For the product, Qualitative and quantitative research was conducted which was later analyzed to arrive at a brief for designing of this product.
SP : Searching for low-volume Manufacturing capabilities were a challenge while also ensuring the design is aesthetic, lightweight and ships without damage.
SP : The decision sprang forth from the desire to be acknowledged internationally.
SP : I learned to detail the product for manufacturing since manufacturing is also a very integral part of the product.
SP : Most of the things have been covered. Thank you.
