We had the distinct pleasure to interview award winning designer Parham Elahi Doust about their original and creative Floor Lamp design work. Parham Elahi Doust is an award-winning industrial designer, that makes our world a better place with their original floor lamp works.
Parham Elahi Doust ("PED") answered Design Interview ("DI") questions about their award-winning work Hypnoss Floor Lamp. Interview questions prepared by Frank Scott.
PED : The main idea was to bring new life to a discarded Vespa steering wheel by transforming it into a functional and emotional object. The inspiration came from the Vespa’s iconic design and the memories it carries for its owners.
PED : The focus was to merge the past and present by creating a piece that preserves the Vespa’s history while fitting seamlessly into modern interiors. I wanted to make something sustainable, meaningful, and personal.
PED : I aim to expand the concept by exploring other iconic objects for upcycling and storytelling. I also hope to collaborate with collectors and enthusiasts to preserve more unique pieces.
PED : The entire process took about 6 months, from initial research and sketching to final production and detailing.
PED : It was a personal project born from inspiration. I’ve always been fascinated by the Vespa’s design and wanted to honor its legacy in a new way.
PED : I currently produce it myself, ensuring each piece is unique. However, I’m open to collaborations or limited editions with like-minded companies.
PED : The Vespa’s timeless appeal and emotional connection with its owners inspired me. I wanted to create something that keeps those stories alive.
PED : While the project was primarily personal, the broader philosophy of upcycling and sustainable design deeply influenced my approach.
PED : The target audience includes design enthusiasts, Vespa lovers, and people who value sustainable, story-driven products.
PED : Each piece is unique, crafted from authentic Vespa parts. It’s not just a lamp—it’s a story of transformation and connection.
PED : The name Hypnoss comes from the mythological god Hypnos, who is associated with sleep and dreams. In mythology, Hypnos is depicted with a light on his forehead, symbolizing awakening and clarity. This felt fitting for the lamp, as it carries forward the idea of illuminating both spaces and memories, bringing something forgotten into a new, vibrant life.
PED : I used a mix of hand sketches, digital modeling tools like Rhino, and CNC milling for precision manufacturing.
PED : The odometer and steering wheel from a Vespa remain intact, preserving the history and memories tied to the object.
PED : I collaborated with mechanics for restoring Vespa parts and carpenters for crafting the wooden tripod base. Their expertise added depth to the project.
PED : Technology, particularly CNC milling, helped replicate the Vespa’s contours precisely, bridging its industrial heritage with modern craftsmanship.
PED : The design was influenced by cultural and emotional research, focusing on the Vespa’s significance in people’s lives and how to best preserve that in a new form.
PED : One challenge was rewiring the Vespa switch for modern lighting while maintaining its original feel. Finding authentic parts and engaging experienced craftsmen also required effort.
PED : It was a combination of my belief in the unique story of the Hypnoss Floor Lamp and my friend’s consistent encouragement and suggestion. Their support motivated me to showcase the design on a global platform, highlighting its blend of upcycling, storytelling, and craftsmanship.
PED : I learned how to balance technical precision with emotional storytelling. Collaborating with specialists also deepened my appreciation for craftsmanship.
PED : The Hypnoss Floor Lamp is more than a product; it’s a statement about sustainability, connection, and honoring the past while creating something new. It’s a call to rethink how we see everyday objects and their potential.
