We had the distinct pleasure to interview award winning designer Qiuyu Li about their original and creative Poster design work. Qiuyu Li is an award-winning communication designer, that makes our world a better place with their original poster works.
Qiuyu Li ("QL") answered Design Interview ("DI") questions about their award-winning work Utopian City Poster. Interview questions prepared by Frank Scott.
QL : The inspiration for this design is 1920s modern typography. The purpose is to study the future development and possibilities of modern typography based on the modeling philosophy that was sought at that time. Rather than mechanical and groundbreaking, this design seeks freedom of modeling. Strictly speaking, we are pursuing a good balance between mechanical and free.
QL : The array of letters is the focus. Achieve visual stimulation without traditional modern typography through random size and arrangement.
QL : We will do our best to further develop this series and find many possibilities. We also believe that this means of design expression is applicable to other designs. I would like to experiment a lot on this.
QL : It doesn't take much time to produce, but collecting and organizing materials takes the longest time.
QL : This design is my doctor's research work. Originally strongly influenced by modern typography, but with the changing times, I really wanted to break through the limits of modern typography, so I started this research.
QL : This design was created for the purpose of experimentation. Although not for commercial purposes, this design's means of modeling, if established as a theory, could be applied commercially in the future.
QL : First, I was influenced by the 1920s design, which I like. Besides, I have been doing design research on typography for a long time, so I was also quite interested in further expanding the new possibilities of typography.
QL : Representative of Constructivism, El Lissitzky
QL : El Lissitzky produced many experimental works to create a new culture for the new Soviet society of the time.
QL : This typographic work is derived from and influenced by modern typography, but instead of arranging the letters in a linear grid system as in modern typography, the architectural elements serve as guides, and the letters are arranged randomly. More possibilities of form can be created.
QL : All the elements that appear in this design are derived from Soviet-era buildings, and the features of Soviet modernist architecture eliminate all decorations and are built in a similar style, which makes the cityscape very groundbreaking. It looks like the scenery I wrote in Thomas More's book "Utopia".
QL : I always use Adobe Illustrator on working.
QL : Incorporated cultural aspects, we are prejudiced and things are not easy to see. I try my best to see things from a prejudiced and objective standpoint.
QL : Now I design and produce almost exclusively by myself. One person is more flexible, but there is a limit to what one person can do. If possible, I wish I could collaborate with someone else in the future.
QL : This poster series was created to expand the possibilities of typographic modeling. This means of modeling may serve to indicate one direction of typographic expression.
QL : The mechanics of character alignment are influenced by modern typography. Since this design is characterized by the incorporation and utilization of architectural elements, it is necessary to examine the material research phase and many photographic documents of Soviet-era buildings.
QL : I think it was the influence of the old modern typography. Because it is unconsciously affected.
QL : It depends on the influence and popularity of the competition.
QL : We have some direction for the new possibilities of modern typography.
QL : We believe it is worthwhile to explore in this direction in the future to see what effect this means of modeling can have when applied to Chinese characters.
