We had the distinct pleasure to interview award winning designer Wai Ho Cheung about their original and creative Packaging design work. Wai Ho Cheung is an award-winning communication designer, that makes our world a better place with their original packaging works.
Wai Ho Cheung ("WHC") answered Design Interview ("DI") questions about their award-winning work Luckinfo Ocean Refreshing Base Serum Packaging. Interview questions prepared by Frank Scott.
WHC : The main principle behind the design is to reflect the marine ingredients and their benefits and drawing inspiration from Thalassotherapy. The design incorporates elements from the classic Japanese Ukiyo-e artwork, 'The Great Wave of Kanagawa,' to emphasize the oceanic theme.
WHC : The main focus has been to create a visually appealing and functional design that aligns with the brand’s identity of combining natural, scientific, and humorous elements. The goal is to enhance the user experience by incorporating innovative design features like oil droplet sedimentation technology.
WHC : The future plans include promoting the product in the online market, targeting young consumers and leveraging the unique design elements to attract and retain customers. In addition, expanding the product line with similar innovative designs is also a potential plan.
WHC : The project started in March 2019 and was completed by April 2019. The detailed and innovative nature of the design suggests a thoughtful and extensive design process within this timeframe.
WHC : This design was pursued to embody the brand’s core identity of ‘The Laboratory Containing Nature’ and to align with the principles of Thalassotherapy. The inspiration came from a desire to create a product that stands out both in functionality and visual appeal.
WHC : production rights or do you intent to produce your work yourself? The design is currently associated with Luckinfo, and it seems that the brand intends to produce and market the product themselves.
WHC : The design was motivated by the desire to integrate natural, scientific, and aesthetic elements into a skincare product that caters to the brand's target audience and enhances their skincare routine.
WHC : Our design team has been closely associating with several iconic artworks and design principles. Notably, the design was heavily influenced by the classic Japanese Ukiyo-e artwork, ‘The Great Wave off Kanagawa,’ which played a central role in reflecting the marine theme. The team’s collective expertise and collaborative efforts ensured the integration of natural, scientific, and aesthetic elements into the final design, resulting in a product that is both visually striking and functionally innovative.
WHC : The target customers are young individuals born between 1995-2000, primarily in Chinese online market.
WHC : This design stands out due to its innovative integration of technology and aesthetics. The advanced oil droplet sedimentation technology, which creates a light blue droplet at the bottom that splits into tiny drops when shaken, is a key feature that enhances user experience. Additionally, the design emphasizes the use of marine ingredients and Thalassotherapy inspiration, all while maintaining a visually appealing and functional package. The thoughtful incorporation of the wave illustration and pastel blue tones further distinguishes it from other products, making it both a technological and artistic achievement.
WHC : The name ‘Luckinfo Ocean Refreshing Base Serum’ emphasizes the oceanic inspiration and refreshing qualities of the product, aligning with the brand’s identity and the product's benefits.
WHC : Our design team utilized a combination of advanced graphic design software and packaging design tools to bring the concept to life. Notably, the key visual of the wave was originally illustrated by our team, taking inspiration from 'The Great Wave of Kanagawa.' This customized illustration was meticulously crafted to reflect the marine theme and seamlessly integrated with other design elements to create a cohesive and visually appealing product.
WHC : The most unique aspect of our design lied in the thoughtful integration of technology and aesthetics on the bottle and box. The design on the bottle emphasized the innovative oil droplet sedimentation technology, showcasing a light blue droplet that split into tiny drops when shaken, thereby enhancing user experience. The outer design of the box matched the brand’s characteristic with a minimal and rigorous surface. Additionally, the wave illustration provided immersive experience and compelling storytelling that highlighted the product’s marine-based functions of moisturizing, repairing, and softening.
WHC : Our design team played a pivotal role in creating this innovative product. The team is particularly noted for their excellent skills in illustration and extensive experience in packaging design. Their expertise ensured that the wave illustration was meticulously crafted to reflect the marine theme, and the packaging design was both visually appealing and functional. The collaboration of our talented designers brought together the technical and artistic elements, resulting in a product that stands out in both functionality and aesthetics.
WHC : The innovation primarily lies in the product itself, particularly with the advanced oil droplet sedimentation technology that enhances the functionality of the serum. The packaging design, on the other hand, was crafted to optimize the presentation to the audience. It ensured that the unique features of the product are highlighted, and the overall user experience is enhanced through visually appealing and functional design elements.
WHC : The design is influenced by research into packaging design trends, target audience preferences, and the efficacy of natural ingredients. This research helps ensure that the product meets consumer expectations and stands out in the market.
WHC : The primary challenge was balancing the brand’s minimal and scientific image with the need to be visually appealing and attractive to the target audience. Ensuring that the design elements align with the product’s functionality was also a key challenge.
WHC : The decision to submit to an international design competition likely stemmed from the desire to gain recognition for the innovative and aesthetically pleasing design, and to showcase the brand’s unique approach to skincare products.
WHC : Throughout the design process, we gained valuable insights into the latest trends in packaging design, which played a crucial role in enhancing the overall appeal and functionality of our product. We focused on creating a seamless bond between the packaging, the product, the brand, and the audience. This holistic approach not only ensured that the design was visually captivating but also reinforced the brand’s identity and values, resulting in a more immersive and engaging user experience. We continuously improved our skills in illustration, material selection, and user interaction to achieve a design that truly stands out in the market.
WHC : This design emphasizes the importance of aligning product functionality with visual appeal to create a cohesive and engaging user experience. The thoughtful integration of marine-inspired elements and advanced technology highlights the brand’s commitment to innovation and customer satisfaction.
