We had the distinct pleasure to interview award winning designer Hamda Al Naimi about their original and creative Brand Identity design work. Hamda Al Naimi is an award-winning communication designer, that makes our world a better place with their original brand identity works.
Hamda Al Naimi ("HAN") answered Design Interview ("DI") questions about their award-winning work Sof Brand Identity . Interview questions prepared by Frank Scott.
HAN : SOF (Sisters Overpowering Fibroids) is a concept project. SOF was born during my post-op recovery from a uterine fibroids myomectomy a few years ago. During my recovery, I read stories of people with uterine fibroids and talked to some to better understand treatments' delay. Why are people not taking action? What's stopping them? are the medical terms complex? Are the doctors not communicating enough? Soon, I recognized the importance of providing the right tools to patients and doctors that can be used before, during, and after a doctor's visit. It was clear that many did not see the urgency, were too scared or did not understand it.
HAN : SOF's primary goal is to encourage and empower patients to be in charge of their health through multiple design deliverables.
HAN : For others to envision the possibilities and ways graphic design could help bridge this gap in healthcare.
HAN : I came up with this concept during my post-op recovery around two years ago but visualized and designed it during the COVID-19 lockdown.
HAN : This is a concept project inspired by a designer's journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor's visit, meeting people in similar positions who have waited too long to get treated.
HAN : People with uterine fibroids and physicians who treat the condition in healthcare.
HAN : The common problems were, first, the medical brochure given to patients is generalized and not always relevant to their symptoms. Moreover, these brochures look and feel like any other medical brochures. Therefore, the possible solutions was to create a cohesive branding different from the usual medical visuals. One that stands out and embodies togetherness and strength.
HAN : SOF is an acronym for Sisters Overpowering Fibroids, I thought it had a nice tone to it and easy to pronounce.
HAN : Adobe InDesign & Illustrator
HAN : Personalized healthcare, a booklet designed as an assessment tool during doctor visits. The patient and physician will work together to find the most suitable pathway customized to the patient's needs, from treatments, surgery details to reviewing different opinions and more.
HAN : The original idea was to stay true to the vernacular of the medical field, such as greens and blues to represent growth and health. However, after the initial feedback from a small group of design professionals, the designer realized that it isn’t the best approach, but to introduce a new visual system that is bolder yet calm. Therefore, the designer changed the design to utilizing bold typography and a bold color palette. The designer used the initial keywords to represent each color, Red for Urgency, Black for Strength, Pink for Compassion, and Pale Pink for Calmness.
HAN : To encourage people to use design as a way to bridge the gap in healthcare.
