We had the distinct pleasure to interview award winning designer Victor Weiss about their original and creative Visual Identity design work. Victor Weiss is an award-winning communication designer, that makes our world a better place with their original visual identity works.
Victor Weiss ("VW") answered Design Interview ("DI") questions about their award-winning work Rb5 Vinicola Visual Identity. Interview questions prepared by Frank Scott.
VW : Tell a story. The serif iconic monogram, the clean typographic name, the manuscript tagline, the vine farm illustration, the wooden package, the silk paper involving the bottles, the straws inside the bottle, it was all projected to be an amazing experience.
VW : We wanted to design something that was so beautiful and classic it would influence the buyers choice both on a physical store or digital.
VW : We just want to show it to the hole world! As much as possible, we love to inspire.
VW : Actually designing around 30 days, but the hole process took months.
VW : We were hired by the marketing team responsable for RB5.
VW : This is a real project, RB5 owns full rights over all projected designs.
VW : We were hired by RB5.
VW : A class middle aged latin american men and woman.
VW : The way we were capable of reducing all elements to only the most important, and still beautiful, I think is one of the unique points.
VW : R: Rodolfo B: Bartolini 5: 5 Bartolini brothers. The naming was a very important and complex part of the story.
VW : Illustrator and Photoshop.
VW : I believe the most amazing part of the project was the RB5 monogram. But close up to that the quality of the print materials.
VW : Tec plays a very important role in the twenty first century. The creation, perfectionism and distribution is surrounded by technical assets.
VW : The first step in our process is understanding the problem and the second is research. We find out target audience, create the persona, and study these analytical data for days before designing anything.
VW : It was very difficult to fit so much meaning and story into a simple minimal abstract icon. The 5 number, with the RB letters inside, was very complex.
VW : I've known A' Design Awards for years, was just waiting for the right moment to send the best of the years work.
VW : We had to study physical materials and assets to compliment the packaging production. Also about the specific printing process.
