We had the distinct pleasure to interview award winning designer Unto about their original and creative Corporate Identity design work. Unto is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Unto ("Unto") answered Design Interview ("DI") questions about their award-winning work Communication Tool Corporate Identity. Interview questions prepared by Frank Scott.
Unto : To express the brand's identity of experimental design.
Unto : The focus is to break out of the norm, from designing what goes on a name card to designing its function. Returning the essential function of a name card, which is connecting, and try to extend that.
Unto : It is our own branding identity, so the plan is to carry out its purpose for our studio.
Unto : From design research to completing the execution, about a month.
Unto : We are inspired by "The theory of Six Degrees of Separation" which navigates as the primary concept in design thinking, you may read the details in our design brief. But long story short, we believes a name card is at it's most communication deliverance when passed over from a first-degree acquaintance to a second, meaning the person who receives the card shares it again with other potential clients or friends. Such a scenario is explored in the design.
Unto : It is for ourselves.
Unto : We liked the challenge, a desire for the unknown.
Unto : The interactive quality to the design.
Unto : Name cards, product wrapping and so on, have been all time necessary assets for brands and individuals to communicate. Also we aim to return and focus of the functionality of such, so we named this Unto Communication Tool.
Unto : Photoshop, Illustrator, Indesign and Keyshot.
Unto : Our design suggests the card to be split into two and encourages the user to keep one and share one. The design aims to increase the connections that one name card can make, and one social networking scene could offer.
Unto : Yes, like we mentioned earlier, "The theory of Six Degrees of Separation" navigates as the primary concept in design thinking. Research as found that, in a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second.
Unto : The challenge is trying to come up with ways to enhance the user experience of a name card, to be experimental on something so ubiquitous.
