We had the distinct pleasure to interview award winning designer 33 and Branding about their original and creative Rice Package design work. 33 and Branding is an award-winning communication designer, that makes our world a better place with their original rice package works.
33 and Branding ("3AB") answered Design Interview ("DI") questions about their award-winning work Songhua River Rice Package. Interview questions prepared by Frank Scott.
3AB : koi in Chinese has the meaning of good luck or may you have the prosperity in the new year. We use koi as the main form of the product, and extract the elements of water, light and earth into it, we redesign the traditional culture language to form a visual language. At the same time, we extract the koi 's visual color, putting up the perfect combination with the pattern to achieve the overall visual effect and product unique selling point, the origin of complement each other's purpose.
3AB : koi represents the beauty of the common sense in China, we create this striking unique graphics, good wishes and eye-catching colors of unity. While designing packaging, we are more particular about the material process to make it different. We use a unique fine lines of pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting process with artificial, so that scales slightly turned up, making the entire packaging more three-dimensional appearance.
3AB : I will inform my customers and we will celebrate together to see if we can further promote their sales.
3AB : About a month
3AB : The design of this particular concept is mainly due to the desire to make a good omen in the new year, which is very important in China? The design is commissioned by the client.
3AB : Your design is being produced or used by another company.
3AB : social insight
3AB : New Year gift giver
3AB : Shape, material and printing process
3AB : He is the origin of the product, the best regional product.
3AB : Adobe photoshop、Adobe illustrator
3AB : In the design, the rice is packaged as a gift to be sold, expanding the consumer group.
3AB : I have a team with a lot of experience in creative design and post production.
3AB : Technology ensures the quality of the finished product, and the fish scales will show a unique light.
3AB : We carried out competitive product analysis and research and environmental inspection of the sales market before we determined this plan.
3AB : In the process of conceptual design and implementation, the challenge we face is the main materials and processes, how to make them different. After many attempts, we finally use the unique fine grain pearl paper, in order to better highlight the smoothness and texture, as well as the use of laser cutting technology and artificial cooperation, so that the scale slightly up, so that the whole packaging more three-dimensional.
3AB : I hope to get the recognition of professionals, and also hope to guide the improvement of better design.
3AB : In a Chinese word, Everything comes to him who waits.
