Rock Painting Liquor Bottle by Sunkiss Design Team

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DI: What is the main principle, idea and inspiration behind your design?

SDT : The collision and integration of traditional culture and modern products. Combine the elements of Chinese character culture with Chinese liquor to enhance the cultural connotation and brand value of products.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

SDT : The main focus of the work is to choose the Chinese characters and cultural elements suitable for the specific gear products. In this way, Chinese characters and culture can be recognized more widely.

DI: What are your future plans for this award winning design?

SDT : Promote the listing and promotion of products, so that more people taste Chinese culture. The related concept products will be further developed later.

DI: How long did it take you to design this particular concept?

SDT : The design of this specific concept took about 3 months, including the retrieval, selection and design of Chinese cultural elements.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

SDT : In order to break through the limitations of current liquor design and realize differentiation. This design is commissioned by Ningxia red brand.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

SDT : Produced and used by another company.

DI: What made you design this particular type of work?

SDT : Based on the needs of market differentiation and the communication needs of Chinese character culture.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

SDT : Ieoh Ming Pei,Han Meilin and other designers.

DI: Who is the target customer for his design?

SDT : Middle and high end liquor consumers with high cultural taste.

DI: What sets this design apart from other similar or resembling concepts?

SDT : The cultural elements of Chinese characters are the core differences.

DI: How did you come up with the name for this design? What does it mean?

SDT : "Rock painting" and "bronze script" are the source and essence of Chinese character culture, among which rock painting has the meaning of representing "the initial civilization of human birth", while bronze script represents the user's identity level and power, and is the treasure of establishing the country and inheriting the family.

DI: Which design tools did you use when you were working on this project?

SDT : Photoshop,IIIustrator.

DI: What is the most unique aspect of your design?

SDT : It is to apply the image of ancient Chinese characters to the design and packaging.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

SDT : The work is designed by Zhou Hong, chief designer of Shangqi brand company, and Wu Changzhi, design director.

DI: What is the role of technology in this particular design?

SDT : To help achieve design ideas.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

SDT : In the early stage of the design, the consumption behavior of the target consumers and the factors influencing the decision-making were studied.

DI: What are some of the challenges you faced during the design/realization of your concept?

SDT : What kind of cultural elements to choose for communication and how to combine with products are the challenges and difficulties faced by the packaging design.

DI: How did you decide to submit your design to an international design competition?

SDT : I hope to make Chinese culture bloom in the international arena.

DI: What did you learn or how did you improve yourself during the designing of this work?

SDT : Chinese culture is broad and profound, and it is the most favorable weapon for Chinese brands to become strong and go to the world.