We had the distinct pleasure to interview award winning designer Seethink about their original and creative Branding design work. Seethink is an award-winning communication designer, that makes our world a better place with their original branding works.
Seethink ("Seethink") answered Design Interview ("DI") questions about their award-winning work Go Training Institution Branding. Interview questions prepared by Frank Scott.
Seethink : This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point. 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes. 2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Seethink : Both express the beauty of the east and show the modern temperament. This is a children's training institute brand, hope the whole has the sense of relaxation and imagination.
Seethink : Continue to help this brand, maintain Oriental beauty and tong qu.
Seethink : It took a month to define the concept, a lot of research and a lot of data.
Seethink : Go is a philosophical game with a long history in China. We hope that this concept can express the philosophy of go without looking rigid. This is our team's idea, and we appreciate the customer's approval.
Seethink : Oriental beauty
Seethink : I hope more people can understand the beauty of the east and the game of go
Seethink : In this design, we use the two design languages of "positive and negative forms" and "contradiction space", which are suitable for expressing the philosophical thinking of weiqi and the "Yin and Yang" in Chinese culture. At the same time, we also used the technique called "white painting" in Chinese painting, which is an important part of Oriental beauty.
