DI: What is the main principle, idea and inspiration behind your design?
YL : My inspiration for ‘Moulin Rouge’ project was based on the film named Moulin Rouge released in 2001 and travel experience in Paris around 3 years ago. Especially, Moulin Rouge close to Montmartre is one of the famous and the loved tourist attraction, offering musical dance entertainment for visitors from around the world. With this subject, I tried to visually express the mood of the Moulin Rouge in a UI design for people, which have never been in the Moulin Rouge in Paris.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
YL : I wanted to create a simple and eye-catching UI design for mobile phone users. Especially, it needed to stand out and be recognizable among other UI designs.
DI: What are your future plans for this award winning design?
YL : I will further develop this project by changing and adding details for next galaxy cellphone users.
DI: How long did it take you to design this particular concept?
YL : It took several months from deciding the design concepts to launching it on theme store.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YL : I did this project on my own because of inspiration from a film and travel experience in Paris. I always wanted to make a personal project which is inspired of something I love.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YL : It is designed for Samsung galaxy smart phone users. And it has been sold on theme store since it was released on May, 2018.
DI: What made you design this particular type of work?
YL : I wanted to make a project that anyone can use my design around the world. At this point, mobile UI design could be one of the most effective way I would like to try.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
YL : While working on the project I got great help and motivation from Hio Studio and Mindon Design.
DI: Who is the target customer for his design?
YL : Mobile users who want to decorate their phone with specific theme such as Moulin Rouge and sparkling night.
DI: What sets this design apart from other similar or resembling concepts?
YL : The design provides a better digital experience for smartphone users. It is designed with dark blue and red tones that remind of the night of Moulin Rouge and reduce eyestrain as well when consumers are using mobile phone.
DI: How did you come up with the name for this design? What does it mean?
YL : The name ‘Moulin Rouge’ is from one of the most famous tourist attraction named ‘Moulin Rouge’ in Paris. It means red windmill.
DI: Which design tools did you use when you were working on this project?
YL : I did use Adobe Photoshop and Adobe Illustrator for creating the piece.
DI: What is the most unique aspect of your design?
YL : When customers look at lock screen on the phone, they can see an enjoyable short animation like slowly moving windmill and sparkling stars at dark night. The project was designed for users to have a better and pleasant experience.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YL : No. I did it on my own.
DI: What is the role of technology in this particular design?
YL : All the design and details were done inside a PC system and resulting assets surely have been used inside digital media. So I would say that technology was a critical part on the project.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YL : Before beginning the design process, I researched market observation and analyzed styles that customers prefer in their mobile phone UI/UX design. Based on the specific research, it was discovered that user preference varied according to age, gender and nationality. Therefore, Moulin Rouge project should satisfy various user preferences and express the social and cultural value of Moulin Rouge itself.
DI: What are some of the challenges you faced during the design/realization of your concept?
YL : One of the most significant challenges was to visualize the mood of the Moulin Rouge in the user interface design, which is to be attractive and enjoyable. It also needs to be simple and easy to use for its customers. To satisfy various people, all the factors of the design should be adjusted with deliberation.
DI: How did you decide to submit your design to an international design competition?
YL : I got an email from a staff of A’ Design Award and Competition to submit my works.
DI: What did you learn or how did you improve yourself during the designing of this work?
YL : It was a great experience for me. And it helped me realize my strength as well as my weakness to make UI design for mobile users. Even though there were some challenges, I could develop my professional expertise and skills to make further design projects.
DI: Any other things you would like to cover that have not been covered in these questions?
YL : No. thank you.