We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Kaleidoscope is the main principle and inspiration behind the design. As we all know, a kaleidoscope converts a simple shape to a complex yet fruitful image. Therefore, I used kaleidoscope as the base of the design for this start-up driven program, meaning that a simple innovation can become much more useful and wonderful to our life and our society.
: My main focus of the design is to achieve the concept of "Innovation meets tradition". As my client is a company with 150 years of history, therefore this mentorship program is actually their very first time to be more innovative and closer to technology, applying technology in luxury, traditional hospitality. Therefore, the logo tends to be more contemporary by using simple geometric shapes, but keeping it gorgeous with the gold colors and serif font.
: To be honest, I do not expect myself to win this award, as it is my very first time participating in this kind of big design competition. I simply want to know how good/bad I am so far since I started designing a few years ago. Therefore, with this award-winning design, I hope my client can be proud of this mentorship program, and keep going to connect traditions with technology.
: It takes me around one-weel in total to figure out this concept and complete the design.
: This design was commissioned for a startup-driven mentorship program Kaleidoscope Lab. Therefore, I started thinking from the characteristics of a kaleidoscope. Keeping it simple and contemporary to make it looking and feeling younger, with a little touch from the traditional-style design.
: This design is now being used by The Hongkong and Shanghai Hotels, Limited, the owner of the Peninsula Hotels. I am very proud to have them using my design as their first startup-driven mentorship program. It created much noises among all startups in Hong Kong and it was definitely a success.
: I think it is interesting to design stuff for a company with a long history, especially this company with 150 years of history. People might think that they are always being old-fashioned, so everything looks old and bad. However, it is exciting that they are trying to connect with the younger generation, and try to keep up with the trend but still emphasizing on heritage in hospitality. Therefore, I feel honored to design a young brand for their mentorship program to show their ambition by combining technology into their traditional hotels.
: Young startups who are interested in luxury and hospitality market.
: I believe the mix of 'luxury' and 'innovation' makes this design to stand out. As you know, these two concepts are rarely putting together, people usually just link 'innovation' with 'expensive'. Therefore, the design emphasizes on luxury can be innovative too, unlike other startup mentorship programs, simply being young and energetic.
: Kaleidoscope Lab, this name is named by my client. Simply just referring that innovations are as colorful and unpredictable as a kaleidoscope. You never know what kind of images it will create at the end. Something simple can become something much more useful and wonderful, with a big impact to us.
: Adobe Illustrator.
: I think 'heritage' is the most unique aspect of my design. Although the design is trying to be young and innovative, it still keeps some traditional elements to do a small touch on the design, such as the serif font, fleur-de-lis, etc.
: I work on this design on my own.
: Visualizing the design, and do a luxury touch on the brochure design with hot stamping.
: Not much. I simply based on the design elements from the client's brand, and using them as a final touch to make the logo more aligned and connected with the traditional company.
: Finding the balance between contemporary and traditional. As traditional design includes a lot of decorative elements, while contemporary design keeps everything simple. Therefore the contradiction between two styles creates most of the challenges for me to deal with this design.
: I was thinking it was a good chance for me to see how good/bad I am in the world. Moreover, my client supports me to try with this design, believing that this design is a signature of change of their company.
: Trying to think more creatively and in more perspectives. Researching on more traditional work and see how can I apply traditional art style to make the design more meaningful and interesting by collaborating with contemporary elements.
