We had the distinct pleasure to interview award winning designer Julia Hell about their original and creative Corporate Design design work. Julia Hell is an award-winning communication designer, that makes our world a better place with their original corporate design works.
Julia Hell ("JH") answered Design Interview ("DI") questions about their award-winning work Mrs T Corporate Design. Interview questions prepared by Frank Scott.
JH : My inspiration was the classy atmosphere of the British high tea. I wanted the look to be sophisticated and yet fashionable at the same time.
JH : The products are made by hand with high quality standards. I wanted the vessels and corporate materials to transport that right away.
JH : Mrs T will grow bigger in 2018 and I am going to accompany the brand as creative director. The corporate design will be developed and adapted mainly in the point of sale area to increase attention in stores.
JH : It took me about a month from the first draft to design the concept.
JH : I use to start designing by creating three different approaches for the look and feel of the brief. This design was not commissioned, we talked about my clients view on her brand and products in advance and then she gave me creative freedom. In general I try to pursuit my inspirations – considering the briefing of course.
JH : The design was tailor made for a small Hamburg based company and is used by them as a branding for their manufactured goods.
JH : I wanted to emphasize the special feature of the company, using tea as an ingredient – a spice for their products in the design. Plus they only use tea that comes fro the tea plant. This is why I integrated the plant into the Logo.
JH : People who like fancy foods and are open to culinary experiments and people who like to have beautiful packaged goods in their kitchen.
JH : The name was set before I started designing the concept. Since every product contains tea as an ingredient, and my clients last name starts with "T" – Mrs T is a good fit. She is the one creating the recipes and manufacturing the products. It makes sense to have her as a bran representative on the products themselves.
JH : Illustrator, Indesign and Photoshop.
JH : In a way the design transports aspects of the taste. I find it fascinating that many people take a closer look because they like the appearance of the packaging but at the same time they want to try the products. The design seems to create an appetite.
JH : My husband created the website. He is a frontend developer.
JH : It is a rather traditional product. We have a website and a web shop to buy the products online but that is it.
JH : I have participated in design competitions, both national and international, over the last three years. I think it is worth giving it a try, especially with projects oneself holds dear, to gain attention for my work and at the same time to receive neutral feedback for it.
