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DI: What is the main principle, idea and inspiration behind your design?

: Many people associate beauty only with exotic venues or extraordinary settings, whereas I believe that beauty can be found in even the most "mundane" objects surrounding us on a daily basis. My objective was to express this with a simple, yet powerful image.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: I wanted to explore simple geometric constructs as examples of "mundane" and inanimate elements to capture my message.

DI: What are your future plans for this award winning design?

: Since presenting this design to different audiences, I have received a very positive response and was encouraged to develop this concept further with other designs using this principle. I have now a complete series, both in monochromes and color, that architects and interior designers in particular find very attractive for their contemporary residential and commercial settings.

DI: How long did it take you to design this particular concept?

: It took several months of serious effort.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: I was pursuing an inspiration.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: I am in discussions with several companies for exclusive applications.

DI: What made you design this particular type of work?

: Symmetry and geometry are universally attractive and can readily be incorporated into powerful designs.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: No. Only many other artists that have generally inspired me.

DI: Who is the target customer for his design?

: My main client audience are professional in architecture and interior design, but also fashion designers, graphic designers and technology companies.

DI: What sets this design apart from other similar or resembling concepts?

: This is a bit of a difficult question as every designer aims to produce a unique work. To me this design comes with a surprise: at first glance it appears very simple with sections of two spirals, but on closer examination it reveals considerable and captivating complexity.

DI: How did you come up with the name for this design? What does it mean?

: The name focuses on the essential portion, the area of intersection of the spirals, their link and combination.

DI: Which design tools did you use when you were working on this project?

: Photography and actual models.

DI: What is the most unique aspect of your design?

: I consider it to be an interactive work: one that can engage the viewer for a long period and inspire them to repeatedly zoom in and out. Some have commented they find it mesmerizing.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: This was a solo effort.

DI: What is the role of technology in this particular design?

: I have a lifetime of technology experience.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: Not particularly. In photography and other visual arts, you learn to pay attention to small details in your environment. I was surprised to see so many people passing by "ordinary", yet beautiful settings.

DI: What are some of the challenges you faced during the design/realization of your concept?

: One of the issues was to select the best general expression, a square, rectangle or other shape. I decided on a square format as having the greatest utility.

DI: How did you decide to submit your design to an international design competition?

: I thought it was strong enough to be considered as a submission at this level.

DI: What did you learn or how did you improve yourself during the designing of this work?

: One has to learn how to be your own worst critic.

DI: Any other things you would like to cover that have not been covered in these questions?

: No, thank you.