We had the distinct pleasure to interview award winning designer Shakes about their original and creative Dental Floss Packaging design work. Shakes is an award-winning communication designer, that makes our world a better place with their original dental floss packaging works.
Shakes ("Shakes") answered Design Interview ("DI") questions about their award-winning work Herbaliste Royal Thai Silk Dental Floss Packaging. Interview questions prepared by Frank Scott.
Shakes : Twin Lotus asked us to design a new dental floss plastic container. After the first round of concepts our team realized the waste that this product created and decided to change the brief and create a case that could be used over a longer period of time.
Shakes : We aimed to create a Design that people would love and would want to keep making a "green" Design by choice. So we needed to focus on making a product that users would be addicted to by habit and finger boredom. First thing that comes to mind is the Zippo which became our reference.
Shakes : If there's something that is wrong with this Design it's its packaging which was locked down by a wrong brief and forced by a pushing deadline. So we will redesign the Herbaliste brand and package to make it right this year.
Shakes : Due to the complexity of the upper surface and the internal fitting of the components the final Design nearly required 2 months with another 5 months engineering development.
Shakes : We were commissioned to create this Design as part of our ongoing retainer contract with our client.
Shakes : Our Design is sold under the Twin Lotus Herbaliste brand.
Shakes : Since we're an Industrial Design Studio we're capable of working in multiple industries and enjoy the chance to do so, too. We use our expertise to the best no matter what work we are facing.
Shakes : At that time we were inspired the Polygonal trend.
Shakes : Herbaliste is a brand for young professionals that prefer natural goodness over chemical efficiency.
Shakes : In comparison to other Dental Floss packaging this is a keeper!
Shakes : The Herbaliste brand conveys passion for herbal and natural ingredients.
Shakes : We used 3D software to create the concept visualization and engineering data. We also 3D printed the design to check for fitting and overall aesthetics.
Shakes : The Polygon ice landscape pays homage to the cooling effect of the Dental Floss and also creates a nice talking point when put on a table. We also like the built-in mirror to check your teeth after flossing.
Shakes : After the finalization of the Design we worked with a Chinese Vendor that specialized in candy boxes and all sort of tin boxes to help realize this product. They were very helpful in creating the product we have today.
Shakes : Technology didn't influence the Design.
Shakes : Creating a right fitting of the internal components was a tricky job and also the intuitive refilling of the filament. We needed multiple prototype to get the right density and feeling for the internal liner.
Shakes : I've started competing in the A Design competition since last year winning three awards. I intend to compete at least with one entry every year to build the studio's reputation but also increase Thailand's Design Ranking.
Shakes : I always push myself and the people we work with to reach for the best. It is the key to creating something great and the key of never getting comfortable so that your mind always stays sharp and hungry.
Shakes : I think my brain's already blown by all the above questions!
