We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The box contains a short animation, entirely produced by the artist Nelson Fernandes aka Zina Caramelo. The aesthetic essence contaminates the shape and appearance of the box. In conclusion, the inspiration behind our design comes literally from the inside.
: To be as consistent as possible with the artist's original aesthetics, in such way that we could achieve a continuum between his work and the DVD box.
: Present our DVD box on the "shelves of the world" and, simultaneously, spread the result of our co-production, at both levels, of design and art.
: The project started in January 2013 in Fundão (Portugal) and finished in January 2014 in Fundão, and was published in March 2014.
: The natural essence of wood defines the structure of the package and gives the organic texture with a burned cut through the fibers. Wood associates resistance with ligth-weigth, complex and simple at the same time. This solid material is a source of energy, of fire, of ligth - Paths of Ligth.
: This was a true challenge. The investment in production as well as dissemination is our burden (designer and artist). However seek publishers and distributors interested in helping in the sale of our product.
: People with special affection by the world of the arts (cinema, painting, sculpture, writing...), in particularly the short animation's lovers and collectors.
: The name comes from "Paths of Light" short animation from Nelson Fernandes aka Zina Caramelo. “Paths of Light” is an abstract poetic journey that appeals the observer pure imagination. In this voyage it can be understood a kind of inverted apocalypse.
: The medium used was a single wooden plank on which he reinvented/unrolled all his visual and poetic discourse, using multiple techniques. This life cycle resulted in a box, whose construction involved two distinct stages: a mechanical one and a manual one. The first stage - the mechanical one - involved cutting and laser printing operations (1 hour and 30 minutes) to produce 6 different pieces. The last stage - the manual one - involved the exploration of collage techniques using those 6 pieces, a drying period and a sandpaper finishing to create the final version. Each box is unique.
: Francisco Elias (Graphic designer/Art Director) and Nelson Fernandes (Visual Artist/Art Director). Both develop together all details of this work.
: Technology was permanently present in all phases of the process; however, manual work was essential at first and final stages.
: I believe that this work has potential to achieve the internacional market. So, nothing better than this prize to submit it to the scrutiny of judges from all over the world.
: Trough the direct and close collaboration with the artist, we found new work tools, new media and new challenges. All that is necessary to design brilliant ideas and continue developing future projects.
