We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Sharing and connectivity were the most prominent words as inspirations for us to design "Aura". Thinking about how these two elements will shape the mobility in future leads us to design this concept.
: To find a new and pure experience for future mobility.
: Actually thinking about this idea was started by Kaveh Nasserbakht then Reza Salianeh and I were added to the process. So it was a long design process for a concept.
: Based on our research, we realized "Generation Y" will dominate the most important part of the future market. So we focused on their needs and behaviors. "Aura" is our result based on this specific target customers.
: From our point of view, there are two features in our concept that make a big difference between "Aura" and other similar concepts. First one, is the smart idea for connecting the seats to each other and providing tens different segmentation fr this car. The second one is the Ring that can connect to the seats and be a part of driving experience as well as daily life's experiences.
: It is a very interesting question. We had two inspirations for naming this project. First of all, we took advantage from the real meaning of Aura; Aura means the atmosphere that surrounds us and includes our behaviors, tastes and thoughts and when the Auras have intersection, people can have communication. So Aura is a kind of metaphor for the way that we have designed to connect people as well as their cars. In addition, Aura is the name of novel written by Carlos Fuentes. The content of the novel was another inspiration for us.
: Designing a new experience for mobility in future based on sharing and connectivity.
: Thinking about technology is a part of a futuristic design process. As we mentioned in our attached documents, there are two focused technologies in our final concept. First one is about the ring, it includes a holographic projector to provide an augmented reality for the users. The second one is about the method that we have selected to change the body color. We took advantage from Mirasol Display as a super green technology for the future.
: We had a brief research about the future trends, customers and market's potential before started our design process.
