We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The main inspiration came from Lithuanian folklore and ethnographical symbols, oak leaves and lily flowers specifically.
: The special edition of Lithuanian Vodka Gold designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. In the Lithuanian folklore lilies are associated with femininity and oak – with masculinity, strength and courage. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.
: We will certainly promote the fact in Lithuania. I'm satisfied.
: About one month passed from the concept and first sketch creation to the final print-ready files.
: In this work we (the team of LT identity) analyze the cultural experience of Lithuanian citizens and look for new symbols and contemporary identity tokens, creatively interpreting them and shaping the positive self-image of modern Lithuanians.
: Yes, it has already been produced. The product appeared on the shelves of Lithuanian retail stores in September 2011 and its edition is limited to 150’000 bottles.
: Its creative design marks a departure from the traditional frameworks typical to the alcoholic drinks sector in Lithuania. Vodka is considered as a very traditional drink in Lithuania, therefore, the main challenge was to infuse the product with modern touch while keeping link with the traditional category attributes.
: Lithuanian heritage, folk culture, countryside household items, clothing and symbols.
: Lithuanian Vodka is the most popular vodka in Lithuania also known in many foreign countries.
: The cooperation between one of the biggest and most popular producers of strong alcoholic drinks in Lithuania, Stumbras, and a small fashion design studio LT identity. Business meets creativity.
: This is a well known brand name in Lithuania.
: A modern interpretation of the ethnographical symbols.
: LT identity of fashion designers Ieva Seviakovaite and Jolanta Rimkute and me, an art director and a graphic designer.
: The product is vodka in a glass bottle with aluminium closure. The design is printed on PET thermo-shrink sleeve. The printing technology we used is flexography.
: The design is based on the experience and the know-how. We gathered knowledge from books and made a research on national identity signs and their meanings.
: I received the call for entries e-mail and I thought – why not!
: I particularly set myself higher standards to every detail.
: I want to thank the whole team that contributed to the result.
