We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Inspired by the changing needs of a new generation living independently as a multi functional and flexible unit that works with modern lifestyles.
: I wanted to design a contemporary room statement that could be the focus for a younger generation of home owners who's interests are likely to change and grow. The aim was to design a unit that would serve a wide variety of functions by accomodating modules for specific needs. This was to ensure flexibility and changes in taste.
: I hope to take the design to full prototype and secure the interest of a furniture manufacturer
: I worked on this design for 3 months alongside other projects.
: The design is quite indulgent and was the result of pursuing a personal interest.
: The design remains as an initial concept at the moment, but I would hope that a manufacturer would recognize the potential and I would be happy to sell the design on.
: Working with students on a similar brief I was analysing research and could see that their was an design opportunity for a niche market area.
: My interest in design is pretty eclectic but this work is entirely my own inspiration.
: Young home owners.
: I have not seen a piece of furniture that can be used and developed in this way.
: The name suggests the idea of a room centre around which day to day activity can focus.
: I started with freehand sketching as I do with all my designs, before developing the concept through CAD modelling. I then tested the ergonomics with simple foam mock-ups.
: It is designed to make a contemporary room statement but with the flexibility for the user to personalise a range of function options to suit their individual needs and preferences. The modular nature of the components allows the user to change and adapt the unit extending its potential lifespan.
: I developed this design entirely on my own, relying on my own skills and knowledge of materials and manufacture.
: The design relies on well established technologies for it's production, particular those associated with the manufacture of plastics with Laser cutting, strip bending and injection moulding being the predominant technologies.
: I had access to a focus group of 18-30 year olds in their first homes. Their interests were largely fashion and lifestyle driven but subject to change as a result.
: The design was always intended to have a global appeal and this design competition seemed an ideal way to get the work seen.
: I gained a useful understanding of a very particular target user group, their tastes and lifestyles and how this affects what they buy.
