We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: La Seóra hammock was inspired in Miami with the transculturation of two significant cultures in the City; the Cubans and the Americans. A general image of an American armchair is one of those huge ones, with the plush padding, the foot rest folding up, and the drink holder on your side, then we have the typical hammock from Cuba. The result is La Seóra which is a hybrid between a hammock a chaise longue and an armchair.
: I wanted to design something that looked completely new and visually stunning, but at the same time something which would improve the current issue of slouching in present hammocks made from net and fabric.
: I would love to see La Seóra being used all around the world..
: This particular design was part of a urban sports park in Miami. La Seóra hammocks would be setup around the park in order to relax, read or watch a sport being played around the park such as basketball, tennis, american football etc.
: At the moment it is being produced by myself, however, if a large furniture manufacturer and global distributor is interested in leasing the design rights we are open to discussions.
: The target customer market for La Seóra is the high-end user, it is a luxury item.
: Well firstly it is not the norm to produce a hammock out of wood or any other solid material, all conventional hammocks are made from fabric or net. So, the difference is how you setup and design such a product such as a hammock which by nature is meant to be extremely comfortable and relaxing. It's unique int he way the plywood beams are configured, but not only that it is extremely ergonomical because the beams keep your back straight, there footrest adjusts according to your height for ideal comfort and there are integrated armrests which can open at your convenience. Integrating all these features seamlessly I believe sets La Seóra apart from other hammocks.
: In Greek hammock is 'eora' but I wanted something more tropical and exotic, so I combined it with the word siesta, the Spanish word for an afternoon sleep. The result; La Seóra.
