We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The main idea behind this project is to offer an unique automatic espresso machine for the „scootertarians“ (scooter fans) and not only.
: „Vespeo“ has the mission to bring an yet missing experience in the iconic Vespa scooter lifestyle. The main focus was to form a design identity with a combination of tradition, modernity and Italian flair. The distinct design language reflects the Vespa style, defined by technical yet emotional surfaces.
: I am open to inquiries regarding the form language of the Vespeo in terms of selling the rights, the design to be implemented into a market ready product.
: It took about a month to design this conceptual product, because of the tedious research, trial and error design process. This takes time until some interesting design directions are found.
: This is a personal design project of which I always dreamed about. It was the desire to experiment and trying to find a new trend direction in the field of compact automatic Espresso machines.
: I am open to inquiries regarding the form language of the Vespeo in terms of selling the rights, the design to be implemented into a market ready product.
: I did the whole design process by myself, no other individuals were involved.
: The target customers are the Vespa scooter fans, all the young people, those who feel young and live a modern easy going lifestyle.
: What makes “Vespeo” unique is the form language and combination of traditional elements like the indicator for water, coffee, steam with modern technology, all related to the Vespa scooter style. Of course none of the design elements is copied from the scooters, it is interpreted in a way to resemble the specific style. Surface finish, material and color combination have been specially selected to represent the ritual of coffee preparation and culture.
: “Vespeo” comes from the word Vespa. A mixture between "Vespa-Coffee-Espresso".
: Key element is the analogue indicator, which symbolizes a scooter dashboard, intelligently integrating important information about steam, level of coffee and water.
: I did not collaborate with anyone for this design.
: The main importance of the design is its produce-ability with traditional methods and technology, allowing a budget oriented production.
: The design challenge was to interpret the essence of the Vespa lifestyle into the design language of an Espresso machine. This distinct design language had to reflect tradition, modernity and Italian flair, defined by technical yet emotional surfaces.
: The project was published at the end of May 2010 in international design Forums & Blogs, like YANKO Design, TUVIE etc. After receiving a lot of positive feedback around the design field in the world wide web it was only a logical step to compete with the design concept “Vespeo” for an international design award like A`Design Award. The origin of A`Design Award is Italian, so this was a perfect match in my eyes.
: As a product designer I have a years long multidisciplinary design experience in different fields of product design, like consumer and industrial goods. It is my nature to search for new challenges where I feel the opportunity to bring my previous knowledge and experience and expand it through experimenting in this specific concept design project.
