DI: What is the main principle, idea and inspiration behind your design?
MW : The Tura Table was inspired by the limestone used in ancient Egyptian pyramids—specifically the Tura stone. The principle was to capture the monumentality and symbolism of this material while translating it into a modern, lightweight, and functional design.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
MW : My focus was to create a piece that evokes cultural memory while functioning effortlessly in contemporary interiors. I wanted to achieve harmony between form, materiality, and emotion—blending ancient presence with modern lightness.
DI: What are your future plans for this award winning design?
MW : We plan to exhibit the Tura Table in major design events, including Milan Design Week. I also aim to explore limited-edition releases and potential collaborations with galleries and luxury interior brands to expand its reach.
DI: How long did it take you to design this particular concept?
MW : The entire process took approximately 10 months, from concept development and research to prototyping, refinement, and final production.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MW : This design was self-initiated, born from a personal inspiration to reimagine ancient materials in a modern, sculptural form. It was a creative pursuit driven by passion, not a commissioned project.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MW : The Tura Table is produced in-house under my design brand, and we are open to future licensing opportunities with select partners who align with the concept and quality expectations.
DI: What made you design this particular type of work?
MW : As both an architect and interior designer, I often felt the need for furniture that speaks a spatial language. The Tura Table bridges furniture and sculpture—it was a natural evolution of my desire to create meaningful centerpieces for interiors.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
MW : While the core inspiration was historical, I’ve long admired the sculptural approach of designers like Thomas Heatherwick, who balance storytelling with bold materiality. His work encouraged me to explore emotional form beyond function.
DI: Who is the target customer for his design?
MW : Discerning clients who appreciate cultural depth, sculptural aesthetics, and bespoke design. It appeals to collectors, design-focused homeowners, and hospitality spaces seeking a standout statement piece.
DI: What sets this design apart from other similar or resembling concepts?
MW : Its material storytelling and visual weight contrast with its actual lightness. The fusion of ancient stone influence with contemporary production techniques gives it a strong identity and emotional depth not often found in modern tables.
DI: How did you come up with the name for this design? What does it mean?
MW : The name “Tura” directly references the limestone quarries of Tura, which supplied the white casing stones for the Great Pyramids. It honors the origin of the material and the story it carries.
DI: Which design tools did you use when you were working on this project?
MW : Initial sketches were done by hand. The final form was developed using Rhino for 3D modeling, with rendering done in V-Ray and detailed prototyping involving physical material samples and molds.
DI: What is the most unique aspect of your design?
MW : Its sculptural form that mimics heavy stone but is made from lightweight fiberglass, allowing easy integration into modern interiors without compromising its monumental presence.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MW : I collaborated with specialized fabricators to perfect the fiberglass texture and finish. Their technical expertise was essential to achieving the tactile realism of stone while ensuring stability and lightness.
DI: What is the role of technology in this particular design?
MW : Technology played a crucial role—from digital modeling and simulation to fiberglass molding and precision glass bonding. Without these tools, the material expression and structural balance would not have been possible.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MW : The research was material-focused. I conducted texture and weight comparisons, stress tests on fiberglass prototypes, and user experience studies on scale and ergonomics. The goal was to ensure both usability and longevity.
DI: What are some of the challenges you faced during the design/realization of your concept?
MW : The biggest challenge was achieving the tactile authenticity of stone in a lightweight material. There were also technical hurdles in bonding the glass securely while maintaining visual lightness and overall balance.
DI: How did you decide to submit your design to an international design competition?
MW : My husband, who is also an architect and has already won several awards at the A’ Design Award, encouraged me to submit. His support and experience gave me the confidence to share my work on an international platform. It felt like the right moment to present a piece that reflected both my personal voice and cultural inspiration.
DI: What did you learn or how did you improve yourself during the designing of this work?
MW : I deepened my understanding of fiberglass fabrication and learned to embrace bold, sculptural gestures in furniture. It also reaffirmed the value of storytelling in design and the power of blending heritage with innovation.
DI: Any other things you would like to cover that have not been covered in these questions?
MW : Design is not just about creating objects—it’s about leaving a trace of meaning. With the Tura Table, I wanted to create something that feels both ancient and alive, something that connects people not only with function but with legacy.