DI: What is the main principle, idea and inspiration behind your design?
JF : Tjeld Bar is inspired by the scenic Norwegian coast and the iconic Tjeld bird, or oystercatcher in English. This design recreates the atmosphere of the coastline and the bird's habitat. It's a harmonious combination of nature and functionality in the space that reflects the essence of Norway.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JF : The main task was not only to convey the atmosphere of the birds' habitat, but also to make the space ergonomically correct for the staff and guests. Functional and thought out to the smallest detail.
DI: What are your future plans for this award winning design?
JF : I’d be happy to see both locals and tourists coming to this place in Oslo to experience the unique design and find inspiration.
DI: How long did it take you to design this particular concept?
JF : As with the development of each project from the idea to technical documentation, it took me 2 months
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JF : The customer came to me with the name - Tjeld (oyster catcher). Since he names all his establishments after birds. He only had the name and around it I started to create an idea and concept.
DI: Who is the target customer for his design?
JF : Guests who value unique spaces with character. Who don't just come for a drink - they are looking for an atmosphere, a visual experience, an impression. Locals who want to have a new experience, as this place is very different from many bars in Norway. People who are passionate about design and architecture, who pay attention to textures, light, non-standard forms. This place makes you want to take pictures, discuss, get inspired.
DI: How did you come up with the name for this design? What does it mean?
JF : Tjeld is a bird, translated into English as Oyster Catcher. This bar serves oysters along with cocktails. In Norway, the Tjeld is considered one of the harbingers of spring.
DI: Which design tools did you use when you were working on this project?
JF : When creating the project, I used the research method. I went to the islands in the Norwegian fjords to get inspired by the coasts. To see oysters and birds in their natural habitat. To find new color combinations in nature, new shapes and textures.
DI: What is the most unique aspect of your design?
JF : My interiors impress with bold solutions and are always thought out for people. It is not just a beautiful picture, there is life and experience in it.
DI: What is the role of technology in this particular design?
JF : Technology helps make this space ergonomic and great for staff to work in. For example, the door to the staff room opens automatically, with the button placed at knee level. This allows bartenders to open it hands-free while carrying dishes.
DI: What are some of the challenges you faced during the design/realization of your concept?
JF : The design challenge was to play get inspiration about the Oyster catcher bird , find out it habitats and implement it to interior. Location that my client took had column that was located in the middle of the venue , so challenge was how to integrate it in design as well .Since we desided to place all bar around the column ,there was a challenge with whole movement in the bar ,so that people will not intentianally go through the bar.