We had the distinct pleasure to interview award winning designer Daniel da Hora about their original and creative Communication Design design work. Daniel da Hora is an award-winning communication designer, that makes our world a better place with their original communication design works.
Daniel da Hora ("DDH") answered Design Interview ("DI") questions about their award-winning work Cats in a Box Communication Design. Interview questions prepared by Frank Scott.
DDH : During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
DDH : It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc. But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
DDH : We saw an opportunity to talk about a serious social problem, using our creative experience.
DDH : All the society in general, specially those who are impacted or like pets.
DDH : It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
DDH : The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
DDH : How to touch people about the serious and sensitive subject of abandoned kittens at the country.
DDH : We had a very good feedback about the design, not only by our client and customers - with is the most important - but also from other creatives and colleagues from the industry.
