We had the distinct pleasure to interview award winning designer Arman Farahmand about their original and creative Modular Furniture design work. Arman Farahmand is an award-winning industrial designer, that makes our world a better place with their original modular furniture works.
Arman Farahmand ("AF") answered Design Interview ("DI") questions about their award-winning work Morfius Modular Furniture. Interview questions prepared by Frank Scott.
AF : The Sustainable approach is what is basically behind this work. The idea is to reshape furniture in use and visual aspects.
AF : I just want to expand the furniture product's lifetime with its flexibility in use and appearance. I think the user has to have the freedom to change his/her environment without too much effort, time and money.
AF : I am a practical designer, I believe a good design must get into people's daily lives and i believe this design has the potential to get into production. So my plan for this design is to collaborate with a good furniture manufacturer that can take this design into production and market it worldwide.
AF : To be honest, it took around a month, but my vision, skills, and philosophy today took me around fifteen years and also my today's friends who helped me finalize this design are part of a very long plan that is more than a decade long.
AF : My way of thinking works around modular objects because I believe modular objects are the most sustainable and sustainability not only helps the environment but helps humans to use all of their resources more efficiently.
AF : Sure I think of this design's mass production and look for a good company that can handle the quality, feasibility, and marketing standards that I have in mind.
AF : It was only the lack of this particular type of work in the market.
AF : Actually the CROCS footwear and LEGO classics influenced this design the most.
AF : It is so vast, almost anybody who looks for a furniture could be the possible costumer, I hope this design gets to people's home as soon as possible.
AF : Flexibility Flexibility and Flexibility
AF : The origin of the name comes from the combination of More and Fuse, which that addresses you can fuse more function and form out of the original package. It brings out a gamification experience for the customer to play with his sense of creativity and renovation to take more out of the product.
AF : A good design comes from teamwork most of the time, and I always work with a few talented individuals. Mozhgan Banaye sarshoury as Art director and graphic designer, Soheil Jami as 3d Modeler, Reza Ansari as 3d artist and renderer, Mostafa Arvand as Design strategist.
AF : This design doesn't require any mentionable technology for mass production or use.
AF : According to a recent report by the United Nations Environment Programme (UNEP), approximately 11.3 million tons of furniture waste is generated globally each year. A huge amount of this waste is only because of the variety-seeking soul of modern life. Besides this huge amount of good material waste, It costs lots of money, energy, and time to change furniture, even the carriage and logistics are hard work to do. Morfus can reduce this waste by offering the user a feasible way to make the change so easily and refresh the living environment at a glance.
AF : Generally, the hardest challenge in Modular systems is to modify dimensions، scales and relations between these two.
AF : It is one of the best ways to show great work to the world. In my opinion, the best works that remain on the shelves don't mean anything until they appear to the world and get into action.
AF : I think Modular systems are one of the future aspects of modern design and need more attention, so it is best to have a separated category in design competitions and awards, If I had any authority I would consider this in action.
